Adtiger (HKSE:01163) Gross Margin % : 17.01% (As of Dec. 2023)

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What is Adtiger Gross Margin %?

Gross Margin % is calculated as gross profit divided by its revenue. Adtiger's Gross Profit for the six months ended in Dec. 2023 was HK$23.5 Mil. Adtiger's Revenue for the six months ended in Dec. 2023 was HK$138.3 Mil. Therefore, Adtiger's Gross Margin % for the quarter that ended in Dec. 2023 was 17.01%.

Warning Sign:

Adtiger Corp Ltd gross margin has been in long-term decline. The average rate of decline per year is -7.3%.

The historical rank and industry rank for Adtiger's Gross Margin % or its related term are showing as below:

HKSE:01163' s Gross Margin % Range Over the Past 10 Years
Min: 17.41 Med: 20.28 Max: 34.47
Current: 18.97

During the past 7 years, the highest Gross Margin % of Adtiger was 34.47%. The lowest was 17.41%. And the median was 20.28%.

HKSE:01163's Gross Margin % is ranked worse than
81.14% of 965 companies
in the Media - Diversified industry
Industry Median: 38.39 vs HKSE:01163: 18.97

Adtiger had a gross margin of 17.01% for the quarter that ended in Dec. 2023 => No sustainable competitive advantage

The 5-Year average Growth Rate of Gross Margin for Adtiger was -7.30% per year.

Adtiger Gross Margin % Historical Data

The historical data trend for Adtiger's Gross Margin % can be seen below:

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.

* Premium members only.

Adtiger Gross Margin % Chart

Adtiger Annual Data

Trend

Dec17

Dec18

Dec19

Dec20

Dec21

Dec22

Dec23

Gross Margin %

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28.10

20.28

18.72

17.41

18.97

Adtiger Semi-Annual Data
	Dec17	Dec18	Jun19	Dec19	Jun20	Dec20	Jun21	Dec21	Jun22	Dec22	Jun23	Dec23
Gross Margin %	Get a 7-Day Free Trial							15.17	17.27	17.57	20.45	17.01

Competitive Comparison of Adtiger's Gross Margin %

For the Advertising Agencies subindustry, Adtiger's Gross Margin %, along with its competitors' market caps and Gross Margin % data, can be viewed below:

* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.

Adtiger's Gross Margin % Distribution in the Media - Diversified Industry

For the Media - Diversified industry and Communication Services sector, Adtiger's Gross Margin % distribution charts can be found below:

* The bar in red indicates where Adtiger's Gross Margin % falls into.

Adtiger Gross Margin % Calculation

Gross Margin is the percentage of Gross Profit out of sales or Revenue.

Adtiger's Gross Margin for the fiscal year that ended in Dec. 2023 is calculated as

Gross Margin % (A: Dec. 2023 )	=	Gross Profit (A: Dec. 2023 )	/	Revenue (A: Dec. 2023 )
	=	61	/	321.743
	=	(Revenue - Cost of Goods Sold)	/	Revenue
	=	(321.743 - 260.709)	/	321.743
	=	18.97 %

Adtiger's Gross Margin for the quarter that ended in Dec. 2023 is calculated as

Gross Margin % (Q: Dec. 2023 )	=	Gross Profit (Q: Dec. 2023 )	/	Revenue (Q: Dec. 2023 )
	=	23.5	/	138.28
	=	(Revenue - Cost of Goods Sold)	/	Revenue
	=	(138.28 - 114.763)	/	138.28
	=	17.01 %

A positive Gross Profit is only the first step for a company to make a net profit. The gross profit needs to be big enough to also cover related labor, equipment, rental, marketing/advertising, research and development and a lot of other costs in selling the products.

Adtiger (HKSE:01163) Gross Margin % Explanation

Warren Buffett believes that firms with excellent long term economics tend to have consistently higher margins.

Durable competitive advantage creates a high Gross Margin % because of the freedom to price in excess of cost. Companies can be categorized by their Gross Margin %

1. Greater than 40% = Durable competitive advantage
2. Less than 40% = Competition eroding margins
3. Less than 20% = no sustainable competitive advantage
Consistency of Gross Margin is key

Adtiger had a gross margin of 17.01% for the quarter that ended in Dec. 2023 => No sustainable competitive advantage

Be Aware

If a company loses its competitive advantages, usually its gross margin declines well before its sales declines. Watching Gross Margin % and Operating Margin % closely helps avoid value trap situations.

Adtiger Gross Margin % Related Terms

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Adtiger (HKSE:01163) Business Description

Industry

GURUFOCUS.COM » STOCK LIST » Communication Services » Media - Diversified » Adtiger Corp Ltd (HKSE:01163) » Definitions » Gross Margin %

Comparable Companies

Traded in Other Exchanges

55U:Germany

Address

Laiguangying Chengying Centre, Room 1004-1005, Tower 5, Chaoyang District, Beijing, CHN

Website

http://www.adtiger.hk

Adtiger Corp Ltd is an online advertising platform that connects its advertisers with its media publishers, either directly or indirectly through resellers designated by its media publishers. The company provides overseas online advertising services to China-based advertisers. It is focused on covering top media publishers, including Facebook, Google, Snapchat, Twitter, and Yahoo. The company's advertisement customers are from different sectors such as Utility & content app developers, E-commerce, Tourism, Finance, Education, games, media, medical and film industries. Its geographical segments are Singapore, Mainland China, Hong Kong, and Others.

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