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Charlies Holdings (Charlies Holdings) Gross Margin % : 35.44% (As of Dec. 2023)


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What is Charlies Holdings Gross Margin %?

Gross Margin % is calculated as gross profit divided by its revenue. Charlies Holdings's Gross Profit for the three months ended in Dec. 2023 was $1.97 Mil. Charlies Holdings's Revenue for the three months ended in Dec. 2023 was $5.54 Mil. Therefore, Charlies Holdings's Gross Margin % for the quarter that ended in Dec. 2023 was 35.44%.

Warning Sign:

Charlies Holdings Inc gross margin has been in long-term decline. The average rate of decline per year is -3.4%.


The historical rank and industry rank for Charlies Holdings's Gross Margin % or its related term are showing as below:

CHUC' s Gross Margin % Range Over the Past 10 Years
Min: -2.63   Med: 37.06   Max: 55.71
Current: 37.19


During the past 13 years, the highest Gross Margin % of Charlies Holdings was 55.71%. The lowest was -2.63%. And the median was 37.06%.

CHUC's Gross Margin % is ranked better than
54.9% of 51 companies
in the Tobacco Products industry
Industry Median: 32.78 vs CHUC: 37.19

Charlies Holdings had a gross margin of 35.44% for the quarter that ended in Dec. 2023 => Competition eroding margins

The 5-Year average Growth Rate of Gross Margin for Charlies Holdings was -3.40% per year.


Charlies Holdings Gross Margin % Historical Data

The historical data trend for Charlies Holdings's Gross Margin % can be seen below:

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.

* Premium members only.

Charlies Holdings Gross Margin % Chart

Charlies Holdings Annual Data
Trend Dec14 Dec15 Dec16 Dec17 Dec18 Dec19 Dec20 Dec21 Dec22 Dec23
Gross Margin %
Get a 7-Day Free Trial Premium Member Only Premium Member Only 55.71 55.20 51.51 37.79 37.19

Charlies Holdings Quarterly Data
Mar19 Jun19 Sep19 Dec19 Mar20 Jun20 Sep20 Dec20 Mar21 Jun21 Sep21 Dec21 Mar22 Jun22 Sep22 Dec22 Mar23 Jun23 Sep23 Dec23
Gross Margin % Get a 7-Day Free Trial Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only 16.57 22.11 52.67 40.54 35.44

Competitive Comparison of Charlies Holdings's Gross Margin %

For the Tobacco subindustry, Charlies Holdings's Gross Margin %, along with its competitors' market caps and Gross Margin % data, can be viewed below:

* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.


Charlies Holdings's Gross Margin % Distribution in the Tobacco Products Industry

For the Tobacco Products industry and Consumer Defensive sector, Charlies Holdings's Gross Margin % distribution charts can be found below:

* The bar in red indicates where Charlies Holdings's Gross Margin % falls into.



Charlies Holdings Gross Margin % Calculation

Gross Margin is the percentage of Gross Profit out of sales or Revenue.

Charlies Holdings's Gross Margin for the fiscal year that ended in Dec. 2023 is calculated as

Gross Margin % (A: Dec. 2023 )=Gross Profit (A: Dec. 2023 ) / Revenue (A: Dec. 2023 )
=6 / 16.25
=(Revenue - Cost of Goods Sold) / Revenue
=(16.25 - 10.206) / 16.25
=37.19 %

Charlies Holdings's Gross Margin for the quarter that ended in Dec. 2023 is calculated as


Gross Margin % (Q: Dec. 2023 )=Gross Profit (Q: Dec. 2023 ) / Revenue (Q: Dec. 2023 )
=2 / 5.544
=(Revenue - Cost of Goods Sold) / Revenue
=(5.544 - 3.579) / 5.544
=35.44 %

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.

A positive Gross Profit is only the first step for a company to make a net profit. The gross profit needs to be big enough to also cover related labor, equipment, rental, marketing/advertising, research and development and a lot of other costs in selling the products.


Charlies Holdings  (OTCPK:CHUC) Gross Margin % Explanation

Warren Buffett believes that firms with excellent long term economics tend to have consistently higher margins.

Durable competitive advantage creates a high Gross Margin % because of the freedom to price in excess of cost. Companies can be categorized by their Gross Margin %

1. Greater than 40% = Durable competitive advantage
2. Less than 40% = Competition eroding margins
3. Less than 20% = no sustainable competitive advantage
Consistency of Gross Margin is key

Charlies Holdings had a gross margin of 35.44% for the quarter that ended in Dec. 2023 => Competition eroding margins


Be Aware

If a company loses its competitive advantages, usually its gross margin declines well before its sales declines. Watching Gross Margin % and Operating Margin % closely helps avoid value trap situations.


Charlies Holdings Gross Margin % Related Terms

Thank you for viewing the detailed overview of Charlies Holdings's Gross Margin % provided by GuruFocus.com. Please click on the following links to see related term pages.


Charlies Holdings (Charlies Holdings) Business Description

Traded in Other Exchanges
N/A
Address
1007 Brioso Drive, Cosa Mesa, CA, USA, 92627
Charlies Holdings Inc is engaged in the formulation, marketing, and distribution of e-cigarette liquid which is used in both open and closed consumer e-cigarette and vaping systems. In addition, the firm engages in the production of premium vapor, tincture and topical products containing hemp-derived cannabidiol. Geographically, it derives a majority of its revenue from the United States.
Executives
Edward Carmines director C/O CHARLIE'S HOLDINGS, INC., 1007 BRIOSO DRIVE, COSTA MESA CA 92627
Michael D King director 1007 BRIOSO DR., COSTA MESA CA 92627
Henry Iii Sicignano officer: PRESIDENT 8201 MAIN STREET, SUITE 6, WILLIAMSVILLE NY 14221
Matthew P Montesano officer: Chief Financial Officer C/O CHARLIE'S HOLDINGS, INC., 1007 BRIOSO DRIVE, COSTA MESA CA 92627
Keith Stump director C/O CHARLIE'S HOLDINGS, INC., 1007 BRIOSO DRIVE, COSTA MESA CA 92627
Jeffrey G Fox director 1007 BRIOSO DRIVE, COSTA MESA CA 92627
Adam Mirkovich officer: Chief Information Officer C/O TRUE DRINKS HOLDINGS, INC., 1007 BRIOSO DR, COSTA MESA CA 92627
Mitchell Iii Brantley officer: Chief Marketing Officer C/O TRUE DRINKS HOLDINGS, INC., 1007 BRIOSO DR, COSTA MESA CA 92627
David R Allen officer: CFO and Secretary C/O CONVERTED ORGANICS INC., 7A COMMERCIAL WHARF WEST, BOSTON MA 02110
Brandon Stump director, officer: CHIEF EXECUTIVE OFFICER C/O TRUE DRINKS HOLDINGS, INC., 2 PARK PLAZA SUITE 1200, IRVINE CA 92614
Ryan Stump director, officer: Chief Operating Officer C/O TRUE DRINKS HOLDINGS, INC., 2 PARK PLAZA SUITE 1200, IRVINE CA 92614
James J Greco director 18662 MACARTHUR BLVD., #110, IRVIN CA 91612
Scot Cohen director 20 EAST 20TH ST., APT. 6, NEW YORK NY 10003
Boerum Robert Van officer: CHIEF OPERATIONS OFFICER 18552 MACARTHUR BLVD., SUITE 325, IRVINE CA 92612
Ramona L Cappello director 4600 SLEEPYTIME DR, BOULDER CO 80301