Fluent (Fluent) GF Value : $6.52 (As of May. 02, 2024)

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What is Fluent GF Value?

The GF Value represents the current intrinsic value of a stock derived from our exclusive method. The GF Value Line on our summary page gives an overview of the fair value that the stock should be traded at. It is calculated based on three factors:

Historical multiples (PE Ratio, PS Ratio, PB Ratio and Price-to-Free-Cash-Flow) that the stock has traded at.
GuruFocus adjustment factor based on the company’s past returns and growth.
Future estimates of the business performance.

We believe the GF Value Line is the fair value that the stock should be traded at. The stock price will most likely fluctuate around the GF Value Line. If the stock price is significantly above the GF Value Line, it is overvalued and its future return is likely to be poor. On the other hand, if it is significantly below the GF Value Line, its future return will likely be higher.

Please note, "Possible Value Trap, Think Twice" is for the companies that look very undervalued, but either in the long term trend of business decline, or in financial distress.

As of today (2024-05-02), Fluent's share price is $3.32. Fluent's GF Value is $6.52. Therefore, Fluent's Price-to-GF-Value for today is 0.51.

Based on the relationship between the current stock price and the GF Value, GuruFocus believes Fluent is Possible Value Trap, Think Twice.

Fluent (NAS:FLNT) GF Value Explanation

Based on the relationship between the current stock price and the GF Value, GuruFocus provides the following 6 evaluations:

Posssible Evaluations	All-in-One Screener Examples (2)
Possible Value Trap, Think Twice (1)	Predictable Companies that possibly be Value Traps
Significantly Overvalued	Predictable Companies which are Significantly Overvalued
Modestly Overvalued	Predictable Companies which are Modestly Overvalued
Fairly Valued	Predictable High Quality Companies which are Fairly Valued
Modestly Undervalued (3)	Predictable High Quality Companies which are Modestly Undervalued
Significantly Undervalued (3)	Predictable High Quality Companies which are Significantly Undervalued

(1) "Possible Value Trap, Think Twice" is for the companies that look very undervalued, but either in the long term trend of business decline, or in financial distress.

(2) These are some simple examples. You can access our GF Valuation filter under All-in-One Screener’s Fundamental tab, and Price-to-GF-Value filter under Valuation Ratio tab and set your own criteria.

(3) There is only a sufficient margin of safety when the stock is undervalued.

Fluent's Price-to-GF-Value for today is calculated as

Price-to-GF-Value	=	Share Price	/	GF Value
	=	3.32	/	6.52
	=	0.51

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.

Fluent GF Value Related Terms

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Fluent (Fluent) Business Description

Industry

GURUFOCUS.COM » STOCK LIST » Communication Services » Media - Diversified » Fluent Inc (NAS:FLNT) » Definitions » GF Value

Comparable Companies

Traded in Other Exchanges

7TM:Germany

Address

300 Vesey Street, 9th Floor, New York, NY, USA, 10282

Website

https://www.fluentco.com

Fluent Inc is a data-driven digital marketing services company. It performs customer acquisition services by operating digital marketing campaigns, through which it connects its advertiser clients with consumers they are seeking to reach. It delivers data and performance-based marketing executions to its clients, such as consumer brands, direct marketers and agencies across a wide range of industries, including Financial Products & Services, Media & Entertainment, Health & Wellness, Staffing & Recruitment and Retail & Consumer. Geographically it earns key revenue from the U.S segment.

Executives

Matthew Conlin	other: President of Fluent, LLC	C/O IDI, INC., 2650 NORTH MILITARY TRAIL, SUITE 300, BOCA RATON FL 33431
Ryan Schulke	director, other: CEO of Fluent, LLC	C/O IDI, INC., 2650 NORTH MILITARY TRAIL, SUITE 300, BOCA RATON FL 33431
Ryan Macnab Perfit	officer: Interim CFO	C/O FLUENT INC. (N/K/A COGINT, INC.), 33 WHITEHALL STREET, 15TH FLOOR, NEW YORK NY 10004
Frost Gamma Investments Trust	other: Joint Filer	4400 BISCAYNE BLVD, MIAMI FL 33137
Frost Phillip Md Et Al	10 percent owner	4400 BISCAYNE BLVD, MIAMI FL 33137-3227
Donald Huntley Patrick	officer: COO	C/O FLUENT INC. (N/K/A COGINT, INC.), 33 WHITEHALL STREET, 15TH FLOOR, NEW YORK NY 10004
Sugandha Khandelwal	officer: Chief Financial Officer	C/O FLUENT, INC., 300 VESEY STREET, 9TH FLOOR, NEW YORK NY 10282
David Allen Graff	director	300 VESEY STREET, NEW YORK NY 10282
Pfenniger Richard C Jr	director	4400 BISCAYNE BLVD., MIAMI FL 33137
Carla Newell	director	528 RAMONA STREET, PALO ALTO CA 94301
Alexander Mandel	officer: Chief Financial Officer	1061 MARKET STREET, 6TH FLOOR, SAN FRANCISCO CA 94103
Kohn Barbara Shattuck	director	PENN NATIONAL GAMING, INC, 825 BERKSHIRE BLVE, SUITE 200, WYOMISSING PA 19610
Peter Benz	director	171 MADISON AVE., 17 FL.,, NEW YORK NY 10016
Michael Brauser	director	4400 BISCAYNE BLVD., SUITE 850, MIAMI FL 33137
Andrew J Frawley	director	C/O EXCHANGE APPLICATIONS INC, 89 SOUTH STREET, BOSTON MA 02111