Harte-Hanks (Harte-Hanks) GF Value : $7.04 (As of May. 11, 2024)

View and export this data going back to 1993. Start your Free Trial

What is Harte-Hanks GF Value?

The GF Value represents the current intrinsic value of a stock derived from our exclusive method. The GF Value Line on our summary page gives an overview of the fair value that the stock should be traded at. It is calculated based on three factors:

Historical multiples (PE Ratio, PS Ratio, PB Ratio and Price-to-Free-Cash-Flow) that the stock has traded at.
GuruFocus adjustment factor based on the company’s past returns and growth.
Future estimates of the business performance.

We believe the GF Value Line is the fair value that the stock should be traded at. The stock price will most likely fluctuate around the GF Value Line. If the stock price is significantly above the GF Value Line, it is overvalued and its future return is likely to be poor. On the other hand, if it is significantly below the GF Value Line, its future return will likely be higher.

Please note, "Possible Value Trap, Think Twice" is for the companies that look very undervalued, but either in the long term trend of business decline, or in financial distress.

As of today (2024-05-11), Harte-Hanks's share price is $6.99. Harte-Hanks's GF Value is $7.04. Therefore, Harte-Hanks's Price-to-GF-Value for today is 0.99.

Based on the relationship between the current stock price and the GF Value, GuruFocus believes Harte-Hanks is Fairly Valued.

Harte-Hanks (NAS:HHS) GF Value Explanation

Based on the relationship between the current stock price and the GF Value, GuruFocus provides the following 6 evaluations:

Posssible Evaluations	All-in-One Screener Examples (2)
Possible Value Trap, Think Twice (1)	Predictable Companies that possibly be Value Traps
Significantly Overvalued	Predictable Companies which are Significantly Overvalued
Modestly Overvalued	Predictable Companies which are Modestly Overvalued
Fairly Valued	Predictable High Quality Companies which are Fairly Valued
Modestly Undervalued (3)	Predictable High Quality Companies which are Modestly Undervalued
Significantly Undervalued (3)	Predictable High Quality Companies which are Significantly Undervalued

(1) "Possible Value Trap, Think Twice" is for the companies that look very undervalued, but either in the long term trend of business decline, or in financial distress.

(2) These are some simple examples. You can access our GF Valuation filter under All-in-One Screener’s Fundamental tab, and Price-to-GF-Value filter under Valuation Ratio tab and set your own criteria.

(3) There is only a sufficient margin of safety when the stock is undervalued.

Harte-Hanks's Price-to-GF-Value for today is calculated as

Price-to-GF-Value	=	Share Price	/	GF Value
	=	6.99	/	7.04
	=	0.99

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.

Harte-Hanks GF Value Related Terms

Thank you for viewing the detailed overview of Harte-Hanks's GF Value provided by GuruFocus.com. Please click on the following links to see related term pages.

Harte-Hanks (Harte-Hanks) Business Description

Industry

GURUFOCUS.COM » STOCK LIST » Industrials » Conglomerates » Harte-Hanks Inc (NAS:HHS) » Definitions » GF Value

Comparable Companies

Traded in Other Exchanges

HHK1:Germany

Address

1 Executive Drive, Chelmsford, MA, USA, 01824

Website

https://www.hartehanks.com

Harte-Hanks Inc is a customer experience company. The Company operates three business segments: Marketing Services; Customer Care; and Fulfillment & Logistics Services. The company has its geographic presence in United States and Other countries. Majority of the revenue is earned from United States.

Executives

Bradley Louis Radoff	director	2727 KIRBY DRIVE, UNIT 29L, HOUSTON TX 77098
Kirk A Davis	director, officer: Chief Executive Officer	C/O NEWM, 1345 AVENUE OF THE AMERICAS, NEW YORK NY 10105
Griffin John H Jr	director
Brian Linscott	officer: Chief Operating Officer	864 N BEVERLY LANE, ARLINGTON HEIGHTS IL 60004
Laurilee Kearnes	officer: Chief Financial Officer	9601 MCALLISTER FREEWAY, SUITE 610, SAN ANTONIO TX 78216
Robert T. Wyman	officer: General Counsel	2 EAST MAIN STREET, GEORGETOWN MA 01833
David L Copeland	director	PO BOX 2791, ABILENE TX 79604
Andrew B Benett	officer: Chief Executive Officer	1850 N CENTRAL AVENUE, SUITE 1900, PHOENIX AZ 85004-4565
Genevieve Claire Combes	director	2000 POWELL STREET, SUITE 300, EMERYVILLE CA 94608
Tobia Alfred Victor Jr.	director	767 3RD AVENUE, SUITE 602, NEW YORK NY 10017
Maureen Oconnell	director
Evan Behrens	director	C/O SEACOR HOLDINGS INC., 2200 ELLER DRIVE, P.O. BOX 13038, FORT LAUDERDALE FL 33316
Priore Mark Del	officer: Chief Financial Officer	C/O SITO MOBILE, LTD., 100 TOWN SQUARE PLACE, SUITE 204, JERSEY CITY NJ 07310
Martin F Reidy	director	DIGITAS INC., 800 BOYLSTON STREET, BOSTON MA 02199
Timothy E. Breen	director	9601 MCALLISTER FREEWAY, SUITE 610, SAN ANTONIO TX 78216