Expedia Group (FRA:E3X1) Customer Acquisition Cost (USD) : 0.00 (As of . 20)

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What is Expedia Group Customer Acquisition Cost (USD)?

Customer Acquisition Cost (USD) is the cost of winning a customer to purchase a product/service. A lower Customer Acquisition Cost (CAC) is more competitive for e-commerce companies.

The historical rank and industry rank for Expedia Group's Customer Acquisition Cost (USD) or its related term are showing as below:

FRA:E3X1's Customer Acquisition Cost (USD) is not ranked ^*
in the Travel & Leisure industry.
Industry Median:
* Ranked among companies with meaningful Customer Acquisition Cost (USD) only.

Expedia Group Customer Acquisition Cost (USD) Historical Data

The historical data trend for Expedia Group's Customer Acquisition Cost (USD) can be seen below:

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.

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Expedia Group Customer Acquisition Cost (USD) Chart

Expedia Group (FRA:E3X1) Customer Acquisition Cost (USD) Explanation

Customer Acquisition Cost (USD), CAC, is the cost of convincing a potential customer to buy a product or service. Investors can determine a company’s profitability by looking at the difference between how much money can be extracted from customers and the costs of extracting it. Lower CAC is better since it directly reflects the profitability of a company. CAC can be improved by a successful marketing strategy, targeted advertising and media exposure.

The CAC can be calculated by dividing all the costs spent on acquiring more customers (marketing expenses) by the number of customers acquired in the period the money was spent.

Expedia Group Customer Acquisition Cost (USD) Related Terms

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Expedia Group (FRA:E3X1) Business Description

Industry

GURUFOCUS.COM » STOCK LIST » Consumer Cyclical » Travel & Leisure » Expedia Group Inc (FRA:E3X1) » Definitions » Customer Acquisition Cost (USD)

Comparable Companies

Traded in Other Exchanges

EXPE:USA EXPE:Mexico 1EXPE:Italy EXGR34:Brazil EXPE:Austria

Address

1111 Expedia Group Way W, Seattle, WA, USA, 98119

Website

https://www.expediagroup.com

Expedia is the world's second largest online travel agency by bookings, offering services for lodging (76% of total 2022 sales), air tickets (3%), rental cars, cruises, in-destination, and other (14%), and advertising revenue (7%). Expedia operates a number of branded travel booking sites, including Expedia.com, Hotels.com, Travelocity, Orbitz, Wotif, AirAsia, and Vrbo. It also has a metasearch brand, Trivago. Transaction fees for online bookings account for the bulk of sales and profits.

Expedia Group (FRA:E3X1) Headlines

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