Baozun (STU:2BZ) COGS-to-Revenue : 0.52 (As of Mar. 2024)

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What is Baozun COGS-to-Revenue?

Baozun's Cost of Goods Sold for the three months ended in Mar. 2024 was €132 Mil. Its Revenue for the three months ended in Mar. 2024 was €253 Mil.

Baozun's COGS to Revenue for the three months ended in Mar. 2024 was 0.52.

Cost of Goods Sold is directly linked to profitability of the company through Gross Margin. Baozun's Gross Margin % for the three months ended in Mar. 2024 was 47.80%.

Baozun COGS-to-Revenue Historical Data

The historical data trend for Baozun's COGS-to-Revenue can be seen below:

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.

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Baozun COGS-to-Revenue Chart

Baozun Annual Data

Trend

Dec14

Dec15

Dec16

Dec17

Dec18

Dec19

Dec20

Dec21

Dec22

Dec23

COGS-to-Revenue

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0.61

0.63

0.59

0.56

Baozun Quarterly Data
	Jun19	Sep19	Dec19	Mar20	Jun20	Sep20	Dec20	Mar21	Jun21	Sep21	Dec21	Mar22	Jun22	Sep22	Dec22	Mar23	Jun23	Sep23	Dec23	Mar24
COGS-to-Revenue	Get a 7-Day Free Trial															0.57	0.57	0.55	0.54	0.52

Baozun COGS-to-Revenue Calculation

Baozun's COGS to Revenue for the fiscal year that ended in Dec. 2023 is calculated as

COGS to Revenue	=	Cost of Goods Sold	/	Revenue
	=	631.404	/	1131.707
	=	0.56

Baozun's COGS to Revenue for the quarter that ended in Mar. 2024 is calculated as

COGS to Revenue	=	Cost of Goods Sold	/	Revenue
	=	132.031	/	252.918
	=	0.52

Baozun (STU:2BZ) COGS-to-Revenue Explanation

Cost of Goods Sold is directly linked to profitability of the company through Gross Margin.

Baozun's Gross Margin % for the three months ended in Mar. 2024 is calculated as:

Gross Margin %	=	1	-	COGS to Revenue
	=	1	-	Cost of Goods Sold / Revenue
	=	1	-	132.031 / 252.918
	=	47.80 %

A company that has a moat can usually maintain or even expand their Gross Margin. A company can increase its Gross Margin in two ways. It can increase the prices of the goods it sells and keeps its Cost of Goods Sold unchanged. Or it can keep the sales price unchanged and squeeze its suppliers to reduce the Cost of Goods Sold. Warren Buffett believes businesses with the power to raise prices have moats.

Baozun COGS-to-Revenue Related Terms

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Baozun (STU:2BZ) Business Description

Industry

GURUFOCUS.COM » STOCK LIST » Consumer Cyclical » Retail - Cyclical » Baozun Inc (STU:2BZ) » Definitions » COGS-to-Revenue

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BZUN:USA 09991:Hong Kong 0HLU:UK

Address

348 Kwun Tong Road, 5th floor, Manulife Place, Kowloon, Hong Kong, CHN

Website

https://www.baozun.com

Baozun Inc is an e-commerce service partner that helps brands execute their e-commerce strategies in China by selling their goods directly to customers online or by providing services to assist with their e-commerce operations. Its integrated end-to-end brand e-commerce capabilities encompass all aspects of the e-commerce value chain, covering IT solutions, store operations, digital marketing, customer services, warehousing and fulfillment. It delivers omni-channel solutions to create shopping experience across various touch points online and offline. It services brand partners in diverse categories, including apparel and accessories; appliances; electronics; home and furnishings; food and health products; beauty and cosmetics; FMCG, and mother and baby products, among others.

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