Bright Mountain Media has a Cash Ratio of 0.15. It indicates that there are more current liabilities than Cash, Cash Equivalents, Marketable Securities, and the company does not have sufficient cash on hand to pay off its short-term debt.
The historical rank and industry rank for Bright Mountain Media's Cash Ratio or its related term are showing as below:
BMTM'
s Cash Ratio Range Over the Past 10 Years
Min: 0.01 Med: 0.13 Max: 3.23
Current: 0.15
During the past 12 years, Bright Mountain Media's highest Cash Ratio was 3.23. The lowest was 0.01. And the median was 0.13.
BMTM's Cash Ratio is ranked worse than 86.21% of 551
companies
in the Interactive Media industry
Industry Median: 1.15
vs BMTM: 0.15
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
Competitive Comparison of Bright Mountain Media's Cash Ratio
For the Internet Content & Information subindustry, Bright Mountain Media's Cash Ratio, along with its competitors' market caps and Cash Ratio data, can be viewed below:
* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.
Bright Mountain Media's Cash Ratio Distribution in the Interactive Media Industry
For the Interactive Media industry and Communication Services sector, Bright Mountain Media's Cash Ratio distribution charts can be found below:
* The bar in red indicates where Bright Mountain Media's Cash Ratio falls into.
Bright Mountain Media Cash Ratio Calculation
The Cash Ratio measures a company's ability to meet its short-term obligations with its cash and near-cash resources.
Bright Mountain Media's Cash Ratio for the fiscal year that ended in Dec. 2023 is calculated as:
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
Bright Mountain Media (OTCPK:BMTM) Cash Ratio Explanation
The cash ratio is more conservative than other liquidity ratios, such as Quick Ratio and Current Ratio, because it only considers a company's most liquid resources. The numerator of cash ratio only considers Cash, Cash Equivalents and marketable securities. Other current assets, such as accounts receivable and inventories, are not included. The rationale is that these assets may require time to be transformed into cash, and the amount of money received is also uncertain.
The cash ratio shows a company’s ability to pay all current liabilities immediately without selling or liquidating other assets. Generally speaking, a higher cash ratio suggests the company has a stronger ability to cover its short-term debt. However, a high cash ratio could also indicate inefficient management: the company is inefficient in making full utilization of cash to invest protential profitable project. It may also suggest that the company is not confident about future profitability.
In general, the higher the cash ratio, the better the company's liquidity position.
Bright Mountain Media Cash Ratio Related Terms
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Bright Mountain Media (Bright Mountain Media) Business Description
Bright Mountain Media Inc is a holding company that focuses on digital publishing and advertising technology. The Company is engaged in content creation and advertising technology development that helps customers connect with, and market to, targeted audiences in high-quality environments using a variety of digital ad formats. The Company generates revenue through sales of advertising services which generate revenue from advertisements placed on the Company's owned and managed sites, as well as from advertisements placed on partner websites, for which the company earns a share of the revenue.
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