Alibaba Group Holding (Alibaba Group Holding) Selling and Marketing Expense : $15,618 Mil (TTM As of Dec. 2023)

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What is Alibaba Group Holding Selling and Marketing Expense?

Selling and Marketing Expense is the aggregate total amount of expenses directly related to the marketing or selling of products or services. Alibaba Group Holding's Selling and Marketing Expense for the three months ended in Dec. 2023 was $4,731 Mil. Its Selling and Marketing Expense for the trailing twelve months (TTM) ended in Dec. 2023 was $15,618 Mil.

Alibaba Group Holding Selling and Marketing Expense Historical Data

The historical data trend for Alibaba Group Holding's Selling and Marketing Expense can be seen below:

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.

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Alibaba Group Holding Selling and Marketing Expense Chart

Alibaba Group Holding Annual Data

Trend

Mar14

Mar15

Mar16

Mar17

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Mar19

Mar20

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Mar22

Mar23

Selling and Marketing Expense

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5,926.79

7,217.86

12,520.39

18,882.04

15,019.23

Alibaba Group Holding Quarterly Data
	Mar19	Jun19	Sep19	Dec19	Mar20	Jun20	Sep20	Dec20	Mar21	Jun21	Sep21	Dec21	Mar22	Jun22	Sep22	Dec22	Mar23	Jun23	Sep23	Dec23
Selling and Marketing Expense	Get a 7-Day Free Trial															4,393.19	3,617.96	3,776.78	3,492.10	4,731.38

Alibaba Group Holding Selling and Marketing Expense Calculation

Selling and Marketing Expense is the aggregate total amount of expenses directly related to the marketing or selling of products or services.

Selling and Marketing Expense for the trailing twelve months (TTM) ended in Dec. 2023 adds up the quarterly data reported by the company within the most recent 12 months, which was $15,618 Mil.

Alibaba Group Holding Selling and Marketing Expense Related Terms

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Alibaba Group Holding (Alibaba Group Holding) Business Description

Industry

GURUFOCUS.COM » STOCK LIST » Consumer Cyclical » Retail - Cyclical » Alibaba Group Holding Ltd (NYSE:BABA) » Definitions » Selling and Marketing Expense

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Traded in Other Exchanges

BABAF:USA BABA:Mexico 09988:Hong Kong 0HCI:UK AHLAd:UK 2RR:Germany 2RR:Germany 2RR:Germany AHLA:Germany AHLA:Germany AHLA:Germany AHLA:Germany BABA34:Brazil AHLA:Austria BABA:Argentina

Address

1 Matheson Street, Causeway Bay, 26th Floor, Tower One, Times Square, Hong Kong, HKG

Website

https://www.alibabagroup.com

Alibaba is the world's largest online and mobile commerce company as measured by gross merchandise volume (CNY 8.3 trillion for the fiscal year ended March 2022). It operates China's online marketplaces, including Taobao (consumer-to-consumer) and Tmall (business-to-consumer). Alibaba's China commerce retail division accounted for 67% of revenue in the year ended March 2022. Additional revenue sources include China commerce wholesale (2%), international commerce retail/wholesale (5%/2%), local consumer services (5%), cloud computing (9%), digital media and entertainment platforms (4%), Cainiao logistics services (5%), and innovation initiatives/other (1%).