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Reed's has the GF Value Rank of 4.
The GF Value Rank is determined by the price-to-GF-Value (P/GF Value) ratio, a proprietary metric calculated based on historical multiples along with an adjustment factor based on a company's past returns and growth and future estimates of the business' performance.
GuruFocus found that for valuation, we cannot simply give stocks a better GF Value rank simply because they have a lower P/GF Value ratio. Backtesting shows that over the long term, the two worst-performing groups are the most expensive group (with the highest P/GF Value ratio) and the least expensive group (with the lowest P/GF Value ratio).
We can understand why the most expensive group underperforms. We were initially puzzled by the underperformance of the least expensive group, but we realized there is a reason why some stocks are super cheap. If they look too undervalued, it is often because the businesses behind them are poor quality. The market realized this and gave them low valuations. In a way, the market is efficient.
After multiple backtesting analyses, we granted the stocks in third-cheapest percentile the highest GF Value rank, as they have performed the best over a full market cycle. Stock performance is actually not as sensitive to valuation as it is to growth and profitability. On average, the companies in the 20%-50% valuation groups have similar performances. Therefore, we should avoid the most expensive and the least expensive stocks. We can be more tolerant of valuation.
Please click GF Score to see more details on the GF Score's 5 Key Aspects of Analysis.
For the Beverages - Non-Alcoholic subindustry, Reed's's GF Value Rank, along with its competitors' market caps and GF Value Rank data, can be viewed below:
* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.
For the Beverages - Non-Alcoholic industry and Consumer Defensive sector, Reed's's GF Value Rank distribution charts can be found below:
* The bar in red indicates where Reed's's GF Value Rank falls into.
Thank you for viewing the detailed overview of Reed's's GF Value Rank provided by GuruFocus.com. Please click on the following links to see related term pages.
John Bello | director | 201 MERRITT 7 CORPORATE PARK, NORWALK CT 06851 |
Shufen Deng | 10 percent owner | ROOMS 3006-07, CHINA RESOURCES BUILDING, 26 HARBOUR ROAD, WANCHAI, HONG KONG K3 000000 |
D&d Source Of Life Holding Ltd. | 10 percent owner | ROOMS 3006-07, CHINA RESOURCES BUILDING, 26 HARBOUR ROAD, WANCHAI, HONG KONG K3 000000 |
Union Square Park Capital Management, Llc | director, 10 percent owner, other: See Remarks | 1120 AVENUE OF THE AMERICAS, SUITE 1512, NEW YORK NY 10036 |
Christopher Scott Burleson | officer: CCO | 6527 LEDERER AVE, WEST HILLS CA 91307 |
Thomas Wayne Kosler | director | 39919 N. 102ND ST, SCOTTSDALE AZ 85262 |
Leon Michael Zaltzman | director, 10 percent owner, other: See Remarks | 1120 AVENUE OF THE AMERICAS, FLOOR 15, NEW YORK NY 10036 |
Union Square Park Gp, Llc | director, 10 percent owner, other: See Remarks | 1120 AVENUE OF THE AMERICAS, 15TH FLOOR, NEW YORK NY 10036 |
Union Square Park Partners, Lp | director, 10 percent owner, other: See Remarks | 1251 AVENUE OF THE AMERICAS, 34TH FLOOR, NEW YORK NY 10020 |
Rhonda Kallman | director | 42 BROOK STREET, SCITUATE MA 02066 |
Thomas J. Spisak | officer: CFO | 201 MERRITT 7, NORWALK CT 06851 |
Snyder Norman E. Jr. | officer: COO | 88 GREY ROCKS ROAD, WILTON CT 06897 |
Richard H. Hubli | officer: COO | 36 ROCKHOUSE ROAD, WILTON CT 06897 |
Joann Christine Tinnelly | officer: INTERIM CFO 11/22/19 -12/1/19 | 19 NORTON LANE, OLD GREENWICH CT 06870 |
Lewis Jaffe | director | 201 MERRITT 7 CORPORATE PARK, NORWALK CT 06851 |
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