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Baozun (Baozun) Net Margin % : -1.74% (As of Dec. 2023)


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What is Baozun Net Margin %?

Net margin is calculated as Net Income divided by its Revenue. Baozun's Net Income for the three months ended in Dec. 2023 was $-7 Mil. Baozun's Revenue for the three months ended in Dec. 2023 was $389 Mil. Therefore, Baozun's net margin for the quarter that ended in Dec. 2023 was -1.74%.

The historical rank and industry rank for Baozun's Net Margin % or its related term are showing as below:

BZUN' s Net Margin % Range Over the Past 10 Years
Min: -7.78   Med: 1.72   Max: 5.03
Current: -3.15


BZUN's Net Margin % is ranked worse than
76.26% of 1108 companies
in the Retail - Cyclical industry
Industry Median: 2.035 vs BZUN: -3.15

Baozun Net Margin % Historical Data

The historical data trend for Baozun's Net Margin % can be seen below:

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.

* Premium members only.

Baozun Net Margin % Chart

Baozun Annual Data
Trend Dec14 Dec15 Dec16 Dec17 Dec18 Dec19 Dec20 Dec21 Dec22 Dec23
Net Margin %
Get a 7-Day Free Trial Premium Member Only Premium Member Only 3.86 4.81 -2.34 -7.78 -3.16

Baozun Quarterly Data
Mar19 Jun19 Sep19 Dec19 Mar20 Jun20 Sep20 Dec20 Mar21 Jun21 Sep21 Dec21 Mar22 Jun22 Sep22 Dec22 Mar23 Jun23 Sep23 Dec23
Net Margin % Get a 7-Day Free Trial Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only -11.13 -4.43 -0.86 -6.93 -1.74

Competitive Comparison of Baozun's Net Margin %

For the Internet Retail subindustry, Baozun's Net Margin %, along with its competitors' market caps and Net Margin % data, can be viewed below:

* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.


Baozun's Net Margin % Distribution in the Retail - Cyclical Industry

For the Retail - Cyclical industry and Consumer Cyclical sector, Baozun's Net Margin % distribution charts can be found below:

* The bar in red indicates where Baozun's Net Margin % falls into.



Baozun Net Margin % Calculation

Net margin - also known as net profit margin is the ratio of Net Income divided by net sales or Revenue, usually presented in percent.

Baozun's Net Margin for the fiscal year that ended in Dec. 2023 is calculated as

Net Margin=Net Income (A: Dec. 2023 )/Revenue (A: Dec. 2023 )
=-38.994/1234.141
=-3.16 %

Baozun's Net Margin for the quarter that ended in Dec. 2023 is calculated as

Net Margin=Net Income (Q: Dec. 2023 )/Revenue (Q: Dec. 2023 )
=-6.78/389.403
=-1.74 %

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.


Baozun  (NAS:BZUN) Net Margin % Explanation

Although Net Income and Earnings-per-Share (EPS) are the most widely used parameter in measuring a company's profitability and valuation, it is the least reliable. The reason is that reported earnings can be manipulated easily by adjusting any numbers such as Depreciation, Depletion and Amotorization and non-recurring items.

But the long term trend of the net margin is a good indicator of the competitiveness and health of the business.


Baozun Net Margin % Related Terms

Thank you for viewing the detailed overview of Baozun's Net Margin % provided by GuruFocus.com. Please click on the following links to see related term pages.


Baozun (Baozun) Business Description

Traded in Other Exchanges
Address
348 Kwun Tong Road, 5th floor, Manulife Place, Kowloon, Hong Kong, CHN
Baozun Inc is an e-commerce service partner that helps brands execute their e-commerce strategies in China by selling their goods directly to customers online or by providing services to assist with their e-commerce operations. Its integrated end-to-end brand e-commerce capabilities encompass all aspects of the e-commerce value chain, covering IT solutions, store operations, digital marketing, customer services, warehousing and fulfillment. It delivers omni-channel solutions to create shopping experience across various touch points online and offline. It services brand partners in diverse categories, including apparel and accessories; appliances; electronics; home and furnishings; food and health products; beauty and cosmetics; FMCG, and mother and baby products, among others.