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Rocky Brands (Rocky Brands) Intrinsic Value: Projected FCF : $43.11 (As of May. 02, 2024)


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What is Rocky Brands Intrinsic Value: Projected FCF?

Since the intrinsic value calculations based on Discounted Cash Flow Intrinsic Value: DCF (FCF Based), or Discounted Earnings Intrinsic Value: DCF (Earnings Based) cannot be applied to companies without consistent revenue and earnings, GuruFocus developed a valuation model based on normalized Free Cash Flow and Book Value of the company. The details of how we calculate the intrinsic value of stocks are described in detail here.

As of today (2024-05-02), Rocky Brands's Intrinsic Value: Projected FCF is $43.11. The stock price of Rocky Brands is $32.025. Therefore, Rocky Brands's Price-to-Intrinsic-Value-Projected-FCF of today is 0.7.

The historical rank and industry rank for Rocky Brands's Intrinsic Value: Projected FCF or its related term are showing as below:

RCKY' s Price-to-Projected-FCF Range Over the Past 10 Years
Min: 0.44   Med: 0.7   Max: 1.53
Current: 0.73

During the past 13 years, the highest Price-to-Intrinsic-Value-Projected-FCF of Rocky Brands was 1.53. The lowest was 0.44. And the median was 0.70.

RCKY's Price-to-Projected-FCF is ranked better than
58.41% of 767 companies
in the Manufacturing - Apparel & Accessories industry
Industry Median: 0.93 vs RCKY: 0.73

Rocky Brands Intrinsic Value: Projected FCF Historical Data

The historical data trend for Rocky Brands's Intrinsic Value: Projected FCF can be seen below:

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.

* Premium members only.

Rocky Brands Intrinsic Value: Projected FCF Chart

Rocky Brands Annual Data
Trend Dec14 Dec15 Dec16 Dec17 Dec18 Dec19 Dec20 Dec21 Dec22 Dec23
Intrinsic Value: Projected FCF
Get a 7-Day Free Trial Premium Member Only Premium Member Only 33.87 40.94 26.01 27.00 43.11

Rocky Brands Quarterly Data
Mar19 Jun19 Sep19 Dec19 Mar20 Jun20 Sep20 Dec20 Mar21 Jun21 Sep21 Dec21 Mar22 Jun22 Sep22 Dec22 Mar23 Jun23 Sep23 Dec23
Intrinsic Value: Projected FCF Get a 7-Day Free Trial Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only 27.00 27.57 23.66 28.40 43.11

Competitive Comparison of Rocky Brands's Intrinsic Value: Projected FCF

For the Footwear & Accessories subindustry, Rocky Brands's Price-to-Projected-FCF, along with its competitors' market caps and Price-to-Projected-FCF data, can be viewed below:

* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.


Rocky Brands's Price-to-Projected-FCF Distribution in the Manufacturing - Apparel & Accessories Industry

For the Manufacturing - Apparel & Accessories industry and Consumer Cyclical sector, Rocky Brands's Price-to-Projected-FCF distribution charts can be found below:

* The bar in red indicates where Rocky Brands's Price-to-Projected-FCF falls into.



Rocky Brands Intrinsic Value: Projected FCF Calculation

Since the intrinsic value calculations based on Discounted Cash Flow Intrinsic Value: DCF (FCF Based), or Discounted Earnings Intrinsic Value: DCF (Earnings Based) cannot be applied to companies without consistent revenue and earnings, GuruFocus developed a valuation model based on normalized Free Cash Flow and Book Value of the company.

The details of how we calculate the intrinsic value of stocks are described in detail here.

This method smooths out the free cash flow over the past 6-7 years, multiplies the results by a growth multiple, and adds a portion of Total Stockholders Equity.

Intrinsic Value: Projected FCF = ( Growth Multiple * Free Cash Flow (6 year avg) + 0.8 * Total Stockholders Equity (most recent) ) / Shares Outstanding (Diluted Average)

In the case of negative Total Stockholders Equity, the following formula is used (see Explanation section below for the reason):

Intrinsic Value: Projected FCF = ( Growth Multiple * Free Cash Flow (6 year avg) + Total Stockholders Equity (most recent) / 0.8 ) / Shares Outstanding (Diluted Average)


Add all the Free Cash Flow together and divide 6 will get Rocky Brands's Free Cash Flow(6 year avg) = $9.44.

Rocky Brands's Intrinsic Value: Projected FCF for today is calculated as

Intrinsic Value: Projected FCF=(Growth Multiple*Free Cash Flow (6 year avg)+Total Stockholders Equity (Dec23)*0.8)/Shares Outstanding (Diluted Average)
=(14.862653310476*9.43648+223.555*0.8)/7.402
=43.11

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.


Rocky Brands  (NAS:RCKY) Intrinsic Value: Projected FCF Explanation

The growth multiple is capped between 8.35 and 17.74.

Total Stockholders Equity weighting is more art than science and it should always be revisited in more detail when researching a company. Weightings from 0% to 100% to more than 100% are possible. 80% was chosen as a happy median after taking the above ideas into consideration.

Rocky Brands's Price-to-Intrinsic-Value-Projected-FCF for today is calculated as

Price-to-Intrinsic-Value-Projected-FCF=Share Price/Intrinsic Value: Projected FCF
=32.025/43.109312444102
=0.74

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.


Rocky Brands Intrinsic Value: Projected FCF Related Terms

Thank you for viewing the detailed overview of Rocky Brands's Intrinsic Value: Projected FCF provided by GuruFocus.com. Please click on the following links to see related term pages.


Rocky Brands (Rocky Brands) Business Description

Traded in Other Exchanges
Address
39 East Canal Street, Nelsonville, OH, USA, 45764
Rocky Brands Inc acts as a designer, manufacturer, and marketer of premium-quality footwear and apparel. The company's family of brands includes Rocky, Georgia Boot, Durango, Lehigh, Creative Recreation, and the licensed brand Michelin footwear. The company operates its business through three business segments: Wholesale, Retail and Contract. It generates majority of the revenue from Wholesale segment.
Executives
Mike Brooks director, officer: Chairman, President and CEO 39 E CANAL ST, NELSONVILLE OH 45764
Curtis A Loveland director, officer: Secretary PORTER WRIGHT MORRIS & ARTHUR, 41 SOUTH HIGH STREET, COLUMBUS OH 43215
Moore Robert Burton Jr. director 39 E. CANAL ST., NELSONVILLE OH 45764
Haning G Courtney director 110 N. MAIN ST., NEW LEXINGTON OH 43764
Michael L Finn director 2555 INTERNATIONAL STREET, COLUMBUS OH 43221
Dwight Eric Smith director 518 EAST BROAD STREET, COLUMBUS OH 43215
Sarah E O'connor officer: SVP, CFO and Treasurer 39 EAST CANAL STREET, NELSONVILLE OH 45764
Jason Brooks officer: President-US Wholesale Sales 39 E. CANAL ST., NELSONVILLE OH 45764
Thomas D. Robertson officer: Chief Financial Officer 39 E. CANAL ST., NELSONVILLE OH 45764
James L Stewart director 39 EAST CANAL ST, NELSONVILLE OH 45764
Robyn R. Hahn director 39 E. CANAL ST., NELSONVILLE OH 45764
William L Jordan director 810 DSW DRIVE, COLUMBUS OH 43219
Byron Wortham officer: Pres CoreBrndSalesMktg&ProdDev 39 E. CANAL ST., NELSONVILLE OH 45764
Tracie A. Winbigler director 39 E. CANAL ST., NELSONVILLE OH 45764
Richard Simms officer: President-Retail Sales 39 E. CANAL ST., NELSONVILLE OH 45764

Rocky Brands (Rocky Brands) Headlines