Saga Communications (Saga Communications) Gross Margin % : 19.96% (As of Dec. 2023)

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What is Saga Communications Gross Margin %?

Gross Margin % is calculated as gross profit divided by its revenue. Saga Communications's Gross Profit for the three months ended in Dec. 2023 was $5.8 Mil. Saga Communications's Revenue for the three months ended in Dec. 2023 was $29.1 Mil. Therefore, Saga Communications's Gross Margin % for the quarter that ended in Dec. 2023 was 19.96%.

Warning Sign:

Saga Communications Inc gross margin has been in long-term decline. The average rate of decline per year is -2.1%.

The historical rank and industry rank for Saga Communications's Gross Margin % or its related term are showing as below:

SGA' s Gross Margin % Range Over the Past 10 Years
Min: 14.85 Med: 24.8 Max: 27.03
Current: 20.02

During the past 13 years, the highest Gross Margin % of Saga Communications was 27.03%. The lowest was 14.85%. And the median was 24.80%.

SGA's Gross Margin % is ranked worse than
79.54% of 963 companies
in the Media - Diversified industry
Industry Median: 38.48 vs SGA: 20.02

Saga Communications had a gross margin of 19.96% for the quarter that ended in Dec. 2023 => No sustainable competitive advantage

The 5-Year average Growth Rate of Gross Margin for Saga Communications was -2.10% per year.

Saga Communications Gross Margin % Historical Data

The historical data trend for Saga Communications's Gross Margin % can be seen below:

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.

* Premium members only.

Saga Communications Gross Margin % Chart

Saga Communications Annual Data

Trend

Dec14

Dec15

Dec16

Dec17

Dec18

Dec19

Dec20

Dec21

Dec22

Dec23

Gross Margin %

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24.68

14.85

23.17

23.81

20.02

Saga Communications Quarterly Data
	Mar19	Jun19	Sep19	Dec19	Mar20	Jun20	Sep20	Dec20	Mar21	Jun21	Sep21	Dec21	Mar22	Jun22	Sep22	Dec22	Mar23	Jun23	Sep23	Dec23
Gross Margin %	Get a 7-Day Free Trial															24.02	14.23	23.20	21.92	19.96

Competitive Comparison of Saga Communications's Gross Margin %

For the Broadcasting subindustry, Saga Communications's Gross Margin %, along with its competitors' market caps and Gross Margin % data, can be viewed below:

* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.

Saga Communications's Gross Margin % Distribution in the Media - Diversified Industry

For the Media - Diversified industry and Communication Services sector, Saga Communications's Gross Margin % distribution charts can be found below:

* The bar in red indicates where Saga Communications's Gross Margin % falls into.

Saga Communications Gross Margin % Calculation

Gross Margin is the percentage of Gross Profit out of sales or Revenue.

Saga Communications's Gross Margin for the fiscal year that ended in Dec. 2023 is calculated as

Gross Margin % (A: Dec. 2023 )	=	Gross Profit (A: Dec. 2023 )	/	Revenue (A: Dec. 2023 )
	=	22.6	/	112.773
	=	(Revenue - Cost of Goods Sold)	/	Revenue
	=	(112.773 - 90.199)	/	112.773
	=	20.02 %

Saga Communications's Gross Margin for the quarter that ended in Dec. 2023 is calculated as

Gross Margin % (Q: Dec. 2023 )	=	Gross Profit (Q: Dec. 2023 )	/	Revenue (Q: Dec. 2023 )
	=	5.8	/	29.145
	=	(Revenue - Cost of Goods Sold)	/	Revenue
	=	(29.145 - 23.329)	/	29.145
	=	19.96 %

A positive Gross Profit is only the first step for a company to make a net profit. The gross profit needs to be big enough to also cover related labor, equipment, rental, marketing/advertising, research and development and a lot of other costs in selling the products.

Saga Communications (NAS:SGA) Gross Margin % Explanation

Warren Buffett believes that firms with excellent long term economics tend to have consistently higher margins.

Durable competitive advantage creates a high Gross Margin % because of the freedom to price in excess of cost. Companies can be categorized by their Gross Margin %

1. Greater than 40% = Durable competitive advantage
2. Less than 40% = Competition eroding margins
3. Less than 20% = no sustainable competitive advantage
Consistency of Gross Margin is key

Saga Communications had a gross margin of 19.96% for the quarter that ended in Dec. 2023 => No sustainable competitive advantage

Be Aware

If a company loses its competitive advantages, usually its gross margin declines well before its sales declines. Watching Gross Margin % and Operating Margin % closely helps avoid value trap situations.

Saga Communications Gross Margin % Related Terms

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Saga Communications (Saga Communications) Business Description

Industry

GURUFOCUS.COM » STOCK LIST » Communication Services » Media - Diversified » Saga Communications Inc (NAS:SGA) » Definitions » Gross Margin %

Comparable Companies

Traded in Other Exchanges

SGHB:Germany

Address

73 Kercheval Avenue, Grosse Pointe Farms, MI, USA, 48236

Website

https://sagacom.com

Saga Communications Inc is a broadcast company engaged in acquiring, developing, and operating broadcast properties. The company's objective is to operate top-billing radio stations in mid-sized markets and It derives a majority of its revenue from the sale of advertising for broadcast on its stations.

Executives

Michael W Schechter	director	C/O TOWERVIEW LLC, 460 PARK AVENUE, NEW YORK NY 10022
Wayne Leland	officer: SVP of Operations	73 KERCHEVAL AVENUE, GROSSE POINTE FARMS MI 48236
Edward K. Christian Trust	10 percent owner	500 WOODWARD AVENUE, SUITE 4000, DETROIT MI 48226
Christopher Forgy	officer: SVP - OPERATIONS	73 KERCHEVAL AVENUE, GROSSE POINTE FARMS MI 48236
Michael J. Bergner	director	C/O SAGA COMMUNICATIONS, INC., 73 KERCHEVAL AVENUE, GROSSE POINTE FARMS MI 48236
Towerview Llc	10 percent owner	460 PARK AVENUE, NEW YORK NY 10022
Warren S Lada	officer: Senior VP - Operations	73 KERCHEVAL AVENUE, GROSSE POINTE FARMS MI 48236
Gregory Dean Pearce	director	73 KERCHEVAL AVENUE, GROSSE POINTE FARMS MI 48236
Catherine A Bobinski	officer: VP, Contr & Chf Acctg Officer	73 KERCHEVAL AVENUE, GROSSE POINTE FARMS MI 48236
Marcia Lobaito	officer: Senior VP and Secretary	73 KERCHEVAL AVENUE, GROSSE POINTE FARMS MI 48236
Samuel D Bush	officer: Senior VP and CFO	73 KERCHEVAL AVENUE, GROSSE POINTE FARMS MI 48236
David B Stephens	director	73 KERCHEVAL AVENUE, GROSSE POINTE FARMS MI 48236
Timothy J. Clarke	director	73 KERCHEVAL AVENUE, GROSSE POINTE FARMS MI 48236
Gary G Stevens	director	73 KERCHEVAL AVENUE, GROSSE POINTE FARMS MI 48236
Coppedge Roy F Iii	director	73 KERCHEVAL AVENUE, GROSSE POINTE FARMS MI 48236