Rentokil Initial (LSE:RTO) Gross Margin % : 0.00% (As of Dec. 2023)

Rentokil Initial Gross Margin % Chart

Rentokil Initial Annual Data
	Trend	Dec14	Dec15	Dec16	Dec17	Dec18	Dec19	Dec20	Dec21	Dec22	Dec23
Gross Margin %		Get a 7-Day Free Trial					79.16	79.20	80.18	81.04	83.26

Rentokil Initial Semi-Annual Data
	Jun14	Dec14	Jun15	Dec15	Jun16	Dec16	Jun17	Dec17	Jun18	Dec18	Jun19	Dec19	Jun20	Dec20	Jun21	Dec21	Jun22	Dec22	Jun23	Dec23
Gross Margin %	Get a 7-Day Free Trial															-	-	-	-	-

Competitive Comparison of Rentokil Initial's Gross Margin %

For the Specialty Business Services subindustry, Rentokil Initial's Gross Margin %, along with its competitors' market caps and Gross Margin % data, can be viewed below:

* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.

Rentokil Initial's Gross Margin % Distribution in the Business Services Industry

For the Business Services industry and Industrials sector, Rentokil Initial's Gross Margin % distribution charts can be found below:

* The bar in red indicates where Rentokil Initial's Gross Margin % falls into.

Rentokil Initial Gross Margin % Calculation

Gross Margin is the percentage of Gross Profit out of sales or Revenue. (Note that if there's no value for Cost of Goods Sold, then Gross Margin % is not calculated.)

Rentokil Initial's Gross Margin for the fiscal year that ended in Dec. 2023 is calculated as

Rentokil Initial's Gross Margin for the quarter that ended in Dec. 2023 is calculated as

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.

A positive Gross Profit is only the first step for a company to make a net profit. The gross profit needs to be big enough to also cover related labor, equipment, rental, marketing/advertising, research and development and a lot of other costs in selling the products.

Rentokil Initial  (LSE:RTO) Gross Margin % Explanation

Warren Buffett believes that firms with excellent long term economics tend to have consistently higher margins.

Durable competitive advantage creates a high Gross Margin % because of the freedom to price in excess of cost. Companies can be categorized by their Gross Margin %

1. Greater than 40% = Durable competitive advantage
2. Less than 40% = Competition eroding margins
3. Less than 20% = no sustainable competitive advantage
Consistency of Gross Margin is key

Rentokil Initial had a gross margin of N/A% for the quarter that ended in Dec. 2023 => No sustainable competitive advantage

Be Aware

If a company loses its competitive advantages, usually its gross margin declines well before its sales declines. Watching Gross Margin % and Operating Margin % closely helps avoid value trap situations.

Rentokil Initial Gross Margin % Related Terms

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Rentokil Initial (LSE:RTO) Business Description