GURUFOCUS.COM » STOCK LIST » Technology » Software » AppFolio Inc (NAS:APPF) » Definitions » Gross Margin %

AppFolio (AppFolio) Gross Margin % : 64.34% (As of Dec. 2023)


View and export this data going back to 2015. Start your Free Trial

What is AppFolio Gross Margin %?

Gross Margin % is calculated as gross profit divided by its revenue. AppFolio's Gross Profit for the three months ended in Dec. 2023 was $110.6 Mil. AppFolio's Revenue for the three months ended in Dec. 2023 was $171.8 Mil. Therefore, AppFolio's Gross Margin % for the quarter that ended in Dec. 2023 was 64.34%.


The historical rank and industry rank for AppFolio's Gross Margin % or its related term are showing as below:

APPF' s Gross Margin % Range Over the Past 10 Years
Min: 52.69   Med: 60.13   Max: 61.63
Current: 61.63


During the past 11 years, the highest Gross Margin % of AppFolio was 61.63%. The lowest was 52.69%. And the median was 60.13%.

APPF's Gross Margin % is ranked better than
69.94% of 2628 companies
in the Software industry
Industry Median: 41.71 vs APPF: 61.63

AppFolio had a gross margin of 64.34% for the quarter that ended in Dec. 2023 => Durable competitive advantage

The 5-Year average Growth Rate of Gross Margin for AppFolio was -0.10% per year.


AppFolio Gross Margin % Historical Data

The historical data trend for AppFolio's Gross Margin % can be seen below:

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.

* Premium members only.

AppFolio Gross Margin % Chart

AppFolio Annual Data
Trend Dec14 Dec15 Dec16 Dec17 Dec18 Dec19 Dec20 Dec21 Dec22 Dec23
Gross Margin %
Get a 7-Day Free Trial Premium Member Only Premium Member Only 60.30 61.61 59.95 59.35 61.63

AppFolio Quarterly Data
Mar19 Jun19 Sep19 Dec19 Mar20 Jun20 Sep20 Dec20 Mar21 Jun21 Sep21 Dec21 Mar22 Jun22 Sep22 Dec22 Mar23 Jun23 Sep23 Dec23
Gross Margin % Get a 7-Day Free Trial Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only 59.42 58.70 60.66 62.08 64.34

Competitive Comparison of AppFolio's Gross Margin %

For the Software - Application subindustry, AppFolio's Gross Margin %, along with its competitors' market caps and Gross Margin % data, can be viewed below:

* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.


AppFolio's Gross Margin % Distribution in the Software Industry

For the Software industry and Technology sector, AppFolio's Gross Margin % distribution charts can be found below:

* The bar in red indicates where AppFolio's Gross Margin % falls into.



AppFolio Gross Margin % Calculation

Gross Margin is the percentage of Gross Profit out of sales or Revenue.

AppFolio's Gross Margin for the fiscal year that ended in Dec. 2023 is calculated as

Gross Margin % (A: Dec. 2023 )=Gross Profit (A: Dec. 2023 ) / Revenue (A: Dec. 2023 )
=382.4 / 620.445
=(Revenue - Cost of Goods Sold) / Revenue
=(620.445 - 238.076) / 620.445
=61.63 %

AppFolio's Gross Margin for the quarter that ended in Dec. 2023 is calculated as


Gross Margin % (Q: Dec. 2023 )=Gross Profit (Q: Dec. 2023 ) / Revenue (Q: Dec. 2023 )
=110.6 / 171.83
=(Revenue - Cost of Goods Sold) / Revenue
=(171.83 - 61.275) / 171.83
=64.34 %

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.

A positive Gross Profit is only the first step for a company to make a net profit. The gross profit needs to be big enough to also cover related labor, equipment, rental, marketing/advertising, research and development and a lot of other costs in selling the products.


AppFolio  (NAS:APPF) Gross Margin % Explanation

Warren Buffett believes that firms with excellent long term economics tend to have consistently higher margins.

Durable competitive advantage creates a high Gross Margin % because of the freedom to price in excess of cost. Companies can be categorized by their Gross Margin %

1. Greater than 40% = Durable competitive advantage
2. Less than 40% = Competition eroding margins
3. Less than 20% = no sustainable competitive advantage
Consistency of Gross Margin is key

AppFolio had a gross margin of 64.34% for the quarter that ended in Dec. 2023 => Durable competitive advantage


Be Aware

If a company loses its competitive advantages, usually its gross margin declines well before its sales declines. Watching Gross Margin % and Operating Margin % closely helps avoid value trap situations.


AppFolio Gross Margin % Related Terms

Thank you for viewing the detailed overview of AppFolio's Gross Margin % provided by GuruFocus.com. Please click on the following links to see related term pages.


AppFolio (AppFolio) Business Description

Traded in Other Exchanges
Address
70 Castilian Drive, Santa Barbara, CA, USA, 93117
AppFolio Inc is a provider of cloud-based software solutions for small and medium-sized businesses (SMBs) in the property management and legal industries. Its property management software provides small and medium-sized property managers with an end-to-end solution to their business needs. Its products include cloud-based property management software (Appfolio Property Manager); a cloud-based software solution for real estate investment managers that provides tools and services designed to manage investor relationships (Appfolio Investment Management). It also offers value-added services, such as Website design and electronic payment services. The business activity of the firm primarily functions through the United States and it derives revenue from the source of subscription fees.
Executives
William Shane Trigg officer: General Manager, Real Estate 50 CASTILIAN DRIVE, GOLETA CA 93117
Matthew S Mazza officer: Chief Legal Officer 50 CASTILIAN DR, SANTA BARBARA CA 93117
Janet Kerr director 50 CASTILIAN DR, GOLETA CA 93117
Alexander Wolf director C/O IGSB, INC., 1483 EAST VALLEY ROAD, SUITE L, SANTA BARBARA CA 93150
Olivia Nottebohm director C/O DROPBOX. INC., 1800 OWENS STREET, SAN FRANCISCO CA 94158
Maurice J Duca 10 percent owner PO BOX 5609, SANTA BARBARA CA 93150
Timothy K Bliss director, 10 percent owner P O BOX 50440, SANTA BARBARA CA 93150
Jonathan Walker director, officer: Chief Technology Officer 50 CASTILIAN DRIVE, GOLETA CA 93117
Appfolio Inc officer: Chief Legal Officer 70 CASTILIAN DRIVE, SANTA BARBARA CA 93117
Jason Robert Randall officer: SVP, AppFolio Property Manager 4942 LA GAMA WAY, SANTA BARBARA CA 93111
Igsb Internal Venture Fund Iii, Llc 10 percent owner P.O. BOX 5609, SANTA BARBARA CA 93150
Rauth William R Iii director, 10 percent owner PO BOX 5609, SANTA BARBARA CA 93150
Fay Sien Goon officer: Chief Financial Officer 2225 LAWSON LANE, SANTA CLARA CA 95054
Ann M Wilson officer: Principal Accounting Officer 1411 E MISSION AVENUE, SPOKANE WA 99202
Ida Kathleen Kane officer: Chief Financial Officer C/O VIMEO, INC., 330 WEST 34TH STREET 5TH FLOOR, NEW YORK NY 10001