Rocky Brands (Rocky Brands) GF Value : $26.58 (As of May. 02, 2024)

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What is Rocky Brands GF Value?

The GF Value represents the current intrinsic value of a stock derived from our exclusive method. The GF Value Line on our summary page gives an overview of the fair value that the stock should be traded at. It is calculated based on three factors:

Historical multiples (PE Ratio, PS Ratio, PB Ratio and Price-to-Free-Cash-Flow) that the stock has traded at.
GuruFocus adjustment factor based on the company’s past returns and growth.
Future estimates of the business performance.

We believe the GF Value Line is the fair value that the stock should be traded at. The stock price will most likely fluctuate around the GF Value Line. If the stock price is significantly above the GF Value Line, it is overvalued and its future return is likely to be poor. On the other hand, if it is significantly below the GF Value Line, its future return will likely be higher.

Please note, "Possible Value Trap, Think Twice" is for the companies that look very undervalued, but either in the long term trend of business decline, or in financial distress.

As of today (2024-05-02), Rocky Brands's share price is $32.60. Rocky Brands's GF Value is $26.58. Therefore, Rocky Brands's Price-to-GF-Value for today is 1.23.

Based on the relationship between the current stock price and the GF Value, GuruFocus believes Rocky Brands is Modestly Overvalued.

Rocky Brands (NAS:RCKY) GF Value Explanation

Based on the relationship between the current stock price and the GF Value, GuruFocus provides the following 6 evaluations:

Posssible Evaluations	All-in-One Screener Examples (2)
Possible Value Trap, Think Twice (1)	Predictable Companies that possibly be Value Traps
Significantly Overvalued	Predictable Companies which are Significantly Overvalued
Modestly Overvalued	Predictable Companies which are Modestly Overvalued
Fairly Valued	Predictable High Quality Companies which are Fairly Valued
Modestly Undervalued (3)	Predictable High Quality Companies which are Modestly Undervalued
Significantly Undervalued (3)	Predictable High Quality Companies which are Significantly Undervalued

(1) "Possible Value Trap, Think Twice" is for the companies that look very undervalued, but either in the long term trend of business decline, or in financial distress.

(2) These are some simple examples. You can access our GF Valuation filter under All-in-One Screener’s Fundamental tab, and Price-to-GF-Value filter under Valuation Ratio tab and set your own criteria.

(3) There is only a sufficient margin of safety when the stock is undervalued.

Rocky Brands's Price-to-GF-Value for today is calculated as

Price-to-GF-Value	=	Share Price	/	GF Value
	=	32.60	/	26.58
	=	1.23

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.

Rocky Brands GF Value Related Terms

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Rocky Brands (Rocky Brands) Business Description

Industry

GURUFOCUS.COM » STOCK LIST » Consumer Cyclical » Manufacturing - Apparel & Accessories » Rocky Brands Inc (NAS:RCKY) » Definitions » GF Value

Comparable Companies

Traded in Other Exchanges

RCK:Germany

Address

39 East Canal Street, Nelsonville, OH, USA, 45764

Website

https://www.rockybrands.com

Rocky Brands Inc acts as a designer, manufacturer, and marketer of premium-quality footwear and apparel. The company's family of brands includes Rocky, Georgia Boot, Durango, Lehigh, Creative Recreation, and the licensed brand Michelin footwear. The company operates its business through three business segments: Wholesale, Retail and Contract. It generates majority of the revenue from Wholesale segment.

Executives

Mike Brooks	director, officer: Chairman, President and CEO	39 E CANAL ST, NELSONVILLE OH 45764
Curtis A Loveland	director, officer: Secretary	PORTER WRIGHT MORRIS & ARTHUR, 41 SOUTH HIGH STREET, COLUMBUS OH 43215
Moore Robert Burton Jr.	director	39 E. CANAL ST., NELSONVILLE OH 45764
Haning G Courtney	director	110 N. MAIN ST., NEW LEXINGTON OH 43764
Michael L Finn	director	2555 INTERNATIONAL STREET, COLUMBUS OH 43221
Dwight Eric Smith	director	518 EAST BROAD STREET, COLUMBUS OH 43215
Sarah E O'connor	officer: SVP, CFO and Treasurer	39 EAST CANAL STREET, NELSONVILLE OH 45764
Jason Brooks	officer: President-US Wholesale Sales	39 E. CANAL ST., NELSONVILLE OH 45764
Thomas D. Robertson	officer: Chief Financial Officer	39 E. CANAL ST., NELSONVILLE OH 45764
James L Stewart	director	39 EAST CANAL ST, NELSONVILLE OH 45764
Robyn R. Hahn	director	39 E. CANAL ST., NELSONVILLE OH 45764
William L Jordan	director	810 DSW DRIVE, COLUMBUS OH 43219
Byron Wortham	officer: Pres CoreBrndSalesMktg&ProdDev	39 E. CANAL ST., NELSONVILLE OH 45764
Tracie A. Winbigler	director	39 E. CANAL ST., NELSONVILLE OH 45764
Richard Simms	officer: President-Retail Sales	39 E. CANAL ST., NELSONVILLE OH 45764