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Expedia Group (Expedia Group) Customer Acquisition Cost (USD) : 0.00 (As of Dec. 2023)


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What is Expedia Group Customer Acquisition Cost (USD)?

Customer Acquisition Cost (USD) is the cost of winning a customer to purchase a product/service. A lower Customer Acquisition Cost (CAC) is more competitive for e-commerce companies.

The historical rank and industry rank for Expedia Group's Customer Acquisition Cost (USD) or its related term are showing as below:

EXPE's Customer Acquisition Cost (USD) is not ranked *
in the Travel & Leisure industry.
Industry Median:
* Ranked among companies with meaningful Customer Acquisition Cost (USD) only.

Expedia Group Customer Acquisition Cost (USD) Historical Data

The historical data trend for Expedia Group's Customer Acquisition Cost (USD) can be seen below:

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.

* Premium members only.

Expedia Group Customer Acquisition Cost (USD) Chart

Expedia Group Annual Data
Trend Dec19 Dec20 Dec21 Dec22 Dec23
Customer Acquisition Cost (USD)
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Expedia GroupQuarterly Data
Trend Mar19 Jun19 Sep19 Dec19 Mar20 Jun20 Sep20 Dec20 Mar21 Jun21 Sep21 Dec21 Mar22 Jun22 Sep22 Dec22 Mar23 Jun23 Sep23 Dec23
Customer Acquisition Cost (USD)
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Competitive Comparison of Expedia Group's Customer Acquisition Cost (USD)

For the Travel Services subindustry, Expedia Group's Customer Acquisition Cost (USD), along with its competitors' market caps and Customer Acquisition Cost (USD) data, can be viewed below:

* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.


Expedia Group  (NAS:EXPE) Customer Acquisition Cost (USD) Explanation

Customer Acquisition Cost (USD), CAC, is the cost of convincing a potential customer to buy a product or service. Investors can determine a company’s profitability by looking at the difference between how much money can be extracted from customers and the costs of extracting it. Lower CAC is better since it directly reflects the profitability of a company. CAC can be improved by a successful marketing strategy, targeted advertising and media exposure.

The CAC can be calculated by dividing all the costs spent on acquiring more customers (marketing expenses) by the number of customers acquired in the period the money was spent.


Expedia Group Customer Acquisition Cost (USD) Related Terms

Thank you for viewing the detailed overview of Expedia Group's Customer Acquisition Cost (USD) provided by GuruFocus.com. Please click on the following links to see related term pages.


Expedia Group (Expedia Group) Business Description

Address
1111 Expedia Group Way W, Seattle, WA, USA, 98119
Expedia is the world's second largest online travel agency by bookings, offering services for lodging (76% of total 2022 sales), air tickets (3%), rental cars, cruises, in-destination, and other (14%), and advertising revenue (7%). Expedia operates a number of branded travel booking sites, including Expedia.com, Hotels.com, Travelocity, Orbitz, Wotif, AirAsia, and Vrbo. It also has a metasearch brand, Trivago. Transaction fees for online bookings account for the bulk of sales and profits.
Executives
Dara Khosrowshahi officer: Chief Executive Officer C/O INTERACTIVE CORP, 152 WEST 57TH ST, NEW YORK NY 10019
Lance A Soliday officer: Chief Accounting Officer C/O EXPEDIA, INC., 333 108TH AVENUE NE, BELLEVUE WA 98004
Robert J Dzielak officer: EVP, Gen. Counsel & Sec. C/O EXPEDIA, INC., 333 108TH AVE NE, BELLEVUE WA 98004
Alexandr Wang director C/O EXPEDIA GROUP, INC., 1111 EXPEDIA GROUP WAY W., SEATTLE WA 98119
Madhumita Moina Banerjee director C/O JBG SMITH PROPERTIES, 4445 WILLARD AVENUE, SUITE 400, CHEVY CHASE MD 20815
Henrique Vasoncelos Dubugras director 1000 LAUREL WAY, BEVERLY HILLS CA 90210
Jonathan L Dolgen director CHARTER COMMUNICATIONS, INC., 12405 POWERSCOURT DRIVE, ST. LOUIS MO 63131
Patricia Menendez-cambo director C/O EXPEDIA GROUP, INC., 1111 EXPEDIA GROUP WAY W., SEATTLE WA 98119
Peter M Kern director C/O EXPEDIA, INC., 333 108TH AVENUE NE, BELLEVUE WA 98004
Susan C Athey director C/O EXPEDIA, INC., 333 108TH AVE NE, BELLEVUE WA 98004
Beverly J Anderson director 1550 PEACHTREE STREET NW, ATLANTA GA 30309
A George Battle director 600 TOWNSEND ST, SUITE 500, SAN FRANCISCO CA 94103
Slp V Fort Gp I, L.l.c. director C/O SILVER LAKE, 2775 SAND HILL ROAD, SUITE 100, MENLO PARK CA 94025
Slp V Fort Holdings I, L.p. director C/O SILVER LAKE, 2775 SAND HILL ROAD, SUITE 100, MENLO PARK CA 94025
Slp Fort Aggregator Ii, L.p director C/O SILVER LAKE, 2775 SAND HILL ROAD, SUITE 100, MENLO PARK CA 94025

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