Alibaba Group Holding (Alibaba Group Holding) Customer Acquisition Cost (USD) : 0.00 (As of Jun. 2018)

View and export this data going back to 2014. Start your Free Trial

What is Alibaba Group Holding Customer Acquisition Cost (USD)?

Customer Acquisition Cost (USD) is the cost of winning a customer to purchase a product/service. A lower Customer Acquisition Cost (CAC) is more competitive for e-commerce companies.

The historical rank and industry rank for Alibaba Group Holding's Customer Acquisition Cost (USD) or its related term are showing as below:

BABA's Customer Acquisition Cost (USD) is not ranked ^*
in the Retail - Cyclical industry.
Industry Median:
* Ranked among companies with meaningful Customer Acquisition Cost (USD) only.

Alibaba Group Holding Customer Acquisition Cost (USD) Historical Data

The historical data trend for Alibaba Group Holding's Customer Acquisition Cost (USD) can be seen below:

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.

* Premium members only.

Alibaba Group Holding Customer Acquisition Cost (USD) Chart

Alibaba Group Holding Annual Data

Trend

Mar19

Mar20

Mar21

Mar22

Mar23

Customer Acquisition Cost (USD)

Get a 7-Day Free Trial

Alibaba Group HoldingQuarterly Data

Trend

Jun16

Sep16

Dec16

Jun17

Sep17

Dec17

Jun18

Customer Acquisition Cost (USD)

Get a 7-Day Free Trial

Competitive Comparison of Alibaba Group Holding's Customer Acquisition Cost (USD)

For the Internet Retail subindustry, Alibaba Group Holding's Customer Acquisition Cost (USD), along with its competitors' market caps and Customer Acquisition Cost (USD) data, can be viewed below:

* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.

Alibaba Group Holding (NYSE:BABA) Customer Acquisition Cost (USD) Explanation

Customer Acquisition Cost (USD), CAC, is the cost of convincing a potential customer to buy a product or service. Investors can determine a company’s profitability by looking at the difference between how much money can be extracted from customers and the costs of extracting it. Lower CAC is better since it directly reflects the profitability of a company. CAC can be improved by a successful marketing strategy, targeted advertising and media exposure.

The CAC can be calculated by dividing all the costs spent on acquiring more customers (marketing expenses) by the number of customers acquired in the period the money was spent.

Alibaba Group Holding Customer Acquisition Cost (USD) Related Terms

Thank you for viewing the detailed overview of Alibaba Group Holding's Customer Acquisition Cost (USD) provided by GuruFocus.com. Please click on the following links to see related term pages.

Alibaba Group Holding (Alibaba Group Holding) Business Description

Industry

GURUFOCUS.COM » STOCK LIST » Consumer Cyclical » Retail - Cyclical » Alibaba Group Holding Ltd (NYSE:BABA) » Definitions » Customer Acquisition Cost (USD)

Comparable Companies

Traded in Other Exchanges

BABAF:USA BABA:Mexico 09988:Hong Kong 0HCI:UK AHLAd:UK 2RR:Germany 2RR:Germany 2RR:Germany AHLA:Germany AHLA:Germany AHLA:Germany AHLA:Germany BABA34:Brazil AHLA:Austria BABA:Argentina

Address

1 Matheson Street, Causeway Bay, 26th Floor, Tower One, Times Square, Hong Kong, HKG

Website

https://www.alibabagroup.com

Alibaba is the world's largest online and mobile commerce company as measured by gross merchandise volume (CNY 8.3 trillion for the fiscal year ended March 2022). It operates China's online marketplaces, including Taobao (consumer-to-consumer) and Tmall (business-to-consumer). Alibaba's China commerce retail division accounted for 67% of revenue in the year ended March 2022. Additional revenue sources include China commerce wholesale (2%), international commerce retail/wholesale (5%/2%), local consumer services (5%), cloud computing (9%), digital media and entertainment platforms (4%), Cainiao logistics services (5%), and innovation initiatives/other (1%).