Amazon.com (AMZN) Customer Acquisition Cost (USD) : 0.00 (As of Dec. 2023)

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What is Amazon.com Customer Acquisition Cost (USD)?

Customer Acquisition Cost (USD) is the cost of winning a customer to purchase a product/service. A lower Customer Acquisition Cost (CAC) is more competitive for e-commerce companies.

The historical rank and industry rank for Amazon.com's Customer Acquisition Cost (USD) or its related term are showing as below:

AMZN's Customer Acquisition Cost (USD) is not ranked ^*
in the Retail - Cyclical industry.
Industry Median:
* Ranked among companies with meaningful Customer Acquisition Cost (USD) only.

Amazon.com Customer Acquisition Cost (USD) Historical Data

The historical data trend for Amazon.com's Customer Acquisition Cost (USD) can be seen below:

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.

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Amazon.com Customer Acquisition Cost (USD) Chart

Amazon.com Annual Data

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Amazon.comQuarterly Data

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Customer Acquisition Cost (USD)

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Competitive Comparison of Amazon.com's Customer Acquisition Cost (USD)

For the Internet Retail subindustry, Amazon.com's Customer Acquisition Cost (USD), along with its competitors' market caps and Customer Acquisition Cost (USD) data, can be viewed below:

* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.

Amazon.com (NAS:AMZN) Customer Acquisition Cost (USD) Explanation

Customer Acquisition Cost (USD), CAC, is the cost of convincing a potential customer to buy a product or service. Investors can determine a company’s profitability by looking at the difference between how much money can be extracted from customers and the costs of extracting it. Lower CAC is better since it directly reflects the profitability of a company. CAC can be improved by a successful marketing strategy, targeted advertising and media exposure.

The CAC can be calculated by dividing all the costs spent on acquiring more customers (marketing expenses) by the number of customers acquired in the period the money was spent.

Amazon.com Customer Acquisition Cost (USD) Related Terms

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Amazon.com (AMZN) Business Description

Industry

GURUFOCUS.COM » STOCK LIST » Consumer Cyclical » Retail - Cyclical » Amazon.com Inc (NAS:AMZN) » Definitions » Customer Acquisition Cost (USD)

Comparable Companies

Traded in Other Exchanges

AMZN:Peru AMZ N:Mexico AMZN_KZ:Kazakhstan AMZN:Italy AMZd:UK 0R1O:UK AMZ1:Germany AMZ:Germany AMZ:Germany AMZ:Germany AMZ:Germany AMZN:Chile AMZN:Canada AMZO34:Brazil AMZN:Austria AMZN:Argentina

Address

410 Terry Avenue North, Seattle, WA, USA, 98109-5210

Website

https://www.amazon.com

Amazon is a leading online retailer and one of the highest-grossing e-commerce aggregators, with $386 billion in net sales and approximately $578 billion in estimated physical/digital online gross merchandise volume in 2021. Retail-related revenue represents approximately 80% of the total, followed by Amazon Web Services' cloud computing, storage, database, and other offerings (10%-15%), advertising services (5%), and other. International segments constitute 25%-30% of Amazon's non-AWS sales, led by Germany, the United Kingdom, and Japan.

Executives

Adam Selipsky	officer: CEO Amazon Web Services	PO BOX 81226, SEATTLE WA 98108
Douglas J Herrington	officer: CEO Worldwide Amazon Stores	PO BOX 81226, SEATTLE WA 98108
David Zapolsky	officer: Senior Vice President	PO BOX 81226, SEATTLE WA 98108
Andrew R Jassy	director, officer: President and CEO	PO BOX 81226, SEATTLE WA 98108-1226
Shelley Reynolds	officer: Vice President	PO BOX 81226, SEATTLE WA 98108
Brian T Olsavsky	officer: Senior Vice President and CFO	PO BOX 81226, SEATTLE WA 98108
Daniel P Huttenlocher	director	ONE RIVERFRONT PLAZA, CORNING NY 14831
Brad D Smith	director	1040 13TH AVE, HUNTINGTON WV 25701
Jeffrey P Bezos	director, 10 percent owner, officer: Chairman, CEO and President	PO BOX 81226, SEATTLE WA 98108-1226
David H Clark	officer: Senior Vice President	PO BOX 81226, SEATTLE WA 98108
Jonathan Rubinstein	director	APPLE COMPUTER INC, 1 INFINITE LOOP, CUPERTINO CA 95014
Edith W Cooper	director	C/O ETSY, INC., 117 ADAMS STREET, BROOKLYN NY 11249
Judith A Mcgrath	director	PO BOX 81226, SEATTLE WA 98108
Jeffrey A Wilke	officer: CEO Worldwide Consumer	PO BOX 81226, SEATTLE WA 98108-1226
Patricia Q Stonesifer	director	PO BOX 81226, SEATTLE WA 98108-1226