PLAYSTUDIOS (PLAYSTUDIOS) Intangible Assets : $158.1 Mil (As of Dec. 2023)

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What is PLAYSTUDIOS Intangible Assets?

Intangible assets are defined as identifiable non-monetary assets that cannot be seen, touched or physically measured. PLAYSTUDIOS's intangible assets for the quarter that ended in Dec. 2023 was $158.1 Mil.

PLAYSTUDIOS Intangible Assets Historical Data

The historical data trend for PLAYSTUDIOS's Intangible Assets can be seen below:

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.

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PLAYSTUDIOS Intangible Assets Chart

PLAYSTUDIOS Annual Data

Trend

Dec19

Dec20

Dec21

Dec22

Dec23

Intangible Assets

45.44

67.08

124.36

158.07

PLAYSTUDIOS Quarterly Data
	Dec19	Jun20	Sep20	Dec20	Mar21	Jun21	Sep21	Dec21	Mar22	Jun22	Sep22	Dec22	Mar23	Jun23	Sep23	Dec23
Intangible Assets	Get a 7-Day Free Trial											124.36	125.95	124.49	121.85	158.07

PLAYSTUDIOS Intangible Assets Calculation

Intangible assets are defined as identifiable non-monetary assets that cannot be seen, touched or physically measured. Examples of intangible assets include trade secrets, copyrights, patents, trademarks. If a company acquires assets at the prices above the book value, it may carry goodwill on its balance sheet. Goodwill reflects the difference between the price the company paid and the book value of the assets.

PLAYSTUDIOS (NAS:MYPS) Intangible Assets Explanation

If a company (company A) received a patent through their own work, though it has value, it does not show up on its balance sheet as an intangible asset. However, if company A sells this patent to company B, it will show up on company B's balance sheet as an intangible asset.

The same applies to brand names, trade secrets etc. For instance, Coca-Cola's brand is extremely valuable, but the brand does not appear on its balance sheet, because the brand was never acquired.

Some intangibles are amortized. Amortization is the depreciation of intangible assets.

Many intangibles are not amortized. They may still be written down when the company decides the asset is impaired.

Whenever you see an increase in goodwill over a number of years, you can assume it's because the company is out buying other businesses above book value. GOOD if buying businesses with durable competitive advantage.

If goodwill stays the same, the company when acquiring other companies is either paying less than book value or not acquiring. Businesses with moats never sell for less than book value.

Intangibles acquired are on balance sheet at fair value.

Internally developed brand names (Coke, Wrigleys, Band-Aid) however are not reflected on the balance sheet.

One of the reasons competitive advantage power can remain hidden for so long.

Be Aware

Companies may change the way intangible assets are amortized, and this will affect their reported earnings.

PLAYSTUDIOS Intangible Assets Related Terms

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PLAYSTUDIOS (PLAYSTUDIOS) Business Description

Industry

GURUFOCUS.COM » STOCK LIST » Communication Services » Interactive Media » PLAYSTUDIOS Inc (NAS:MYPS) » Definitions » Intangible Assets

Comparable Companies

Traded in Other Exchanges

N/A

Address

10150 Covington Cross Drive, Las Vegas, NV, USA, 89144

Website

https://www.playstudios.com

PLAYSTUDIOS Inc is engaged in gaming and related business. The Company develops and operates online and mobile social gaming applications (games or game), many of which incorporate a loyalty program offering real world rewards provided by a collection of awards partners. The Company's games are free-to-play and available via the Apple App Store, Google Play Store, Amazon Appstore, and Facebook (collectively, platforms or platform operators). The Company creates games based on its own original content as well as third-party licensed brands. The Company generates revenue through the in-game sale of virtual currency and through advertising. The company has one operating segment with one business activity, developing and monetizing social games.

Executives

Joel Agena	officer: Vice President, Legal Counsel	C/O PLAYSTUDIOS, INC., 10150 COVINGTON CROSS DRIVE, LAS VEGAS NV 89144
Scott Edward Peterson	officer: Chief Financial Officer	C/O PLAYSTUDIOS, INC., 10150 COVINGTON CROSS DRIVE, LAS VEGAS NV 89144
Andrew S Pascal	director, 10 percent owner, officer: Chairman and CEO	C/O PLAYSTUDIOS, INC., 10150 COVINGTON CROSS DRIVE, LAS VEGAS NV 89144
Jason Krikorian	director	C/O AUGMEDIX, INC., 1161 MISSION STREET, SUITE LL, SAN FRANCISCO CA 94103
Judy K Mencher	director	C/O PLAYSTUDIOS, INC., 10150 COVINGTON CROSS DRIVE, LAS VEGAS NV 89144
Steven J Zanella	director	3600 LAS VEGAS BLVD. SOUTH, LAS VEGAS NV 89109
James Murren	director	3600 LAS VEGAS BOULEVARD SOUTH, LAS VEGAS NV 89109
Hyman Joseph Horowitz	director	C/O PLAYSTUDIOS, INC., 10150 COVINGTON CROSS DRIVE, LAS VEGAS NV 89144
Activision Publishing, Inc.	10 percent owner	3100 OCEAN PARK BOULEVARD, SANTA MONICA CA 90405
Activision Entertainment Holdings, Inc.	10 percent owner	3100 OCEAN PARK BOULEVARD, SANTA MONICA CA 90405
Activision Blizzard, Inc.	10 percent owner	2701 OLYMPIC BOULEVARD, BUILDING B, SANTA MONICA CA 90404
Resorts International Mgm	10 percent owner	3600 LAS VEGAS BLVD S., LAS VEGAS NV 89109
William Hornbuckle	director	3600 LAS VEGAS BOULEVARD SOUTH, LAS VEGAS NV 89109
Andrew E Zobler	director	LAZARD FRERES REAL ESTATE INVESTORS LLC, 30 ROCKEFELLER PLZA 50TH FL, NEW YORK NY 10020
Acies Acquisition Llc	10 percent owner	1219 MORNINGSIDE DRIVE SUITE 110, MANHATTAN BEACH CA 90266