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Rocket (Rocket) Goodwill : $1,237 Mil (As of Dec. 2023)


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What is Rocket Goodwill?

A Goodwill is an intangible asset that arises as a result of the acquisition of one company by another for a premium value. The value of a company's brand name, solid customer base, good customer relations, good employee relations and any patents or proprietary technology represent goodwill. Rocket's goodwill for the quarter that ended in Dec. 2023 was $1,237 Mil.


Rocket Goodwill Historical Data

The historical data trend for Rocket's Goodwill can be seen below:

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.

* Premium members only.

Rocket Goodwill Chart

Rocket Annual Data
Trend Dec17 Dec18 Dec19 Dec20 Dec21 Dec22 Dec23
Goodwill
Get a 7-Day Free Trial 40.26 47.23 1,296.93 1,258.93 1,236.77

Rocket Quarterly Data
Mar19 Jun19 Sep19 Dec19 Mar20 Jun20 Sep20 Dec20 Mar21 Jun21 Sep21 Dec21 Mar22 Jun22 Sep22 Dec22 Mar23 Jun23 Sep23 Dec23
Goodwill Get a 7-Day Free Trial Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only 1,258.93 1,253.31 1,248.01 1,242.22 1,236.77

Rocket Goodwill Calculation

A Goodwill is an intangible asset that arises as a result of the acquisition of one company by another for a premium value. The value of a company's brand name, solid customer base, good customer relations, good employee relations and any patents or proprietary technology represent goodwill. Goodwill is considered an intangible asset because it is not a physical asset like buildings or equipment. The goodwill account can be found in the assets portion of a company's balance sheet.


Rocket  (NYSE:RKT) Goodwill Explanation

Goodwill to Asset ratio measures how much goodwill a company is recording compared to the total level of its assets.

It is calculated by dividing goodwill by total assets.

Rocket's Goodwill-to-Asset Ratio for the fiscal year that ended in Dec. 2023 is calculated as

Goodwill-to-Asset (A: Dec. 2023 )=Goodwill/Total Assets
=1236.77/19231.74
=0.06

Rocket's Goodwill-to-Asset Ratio for the quarter that ended in Dec. 2023 is calculated as

Goodwill-to-Asset (Q: Dec. 2023 )=Goodwill/Total Assets
=1236.77/19231.74
=0.06

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.

If the goodwill-to-asset ratio increases, it can mean that the company is recording a proportionately higher amount of goodwill, assuming total assets are remaining constant. It is generally good to see a company increasing its assets regularly; however, if these increases are coming from intangible assets, such as goodwill, the increases may not be as good.

Increases in the goodwill-to-asset ratio might suggest that a company has been aggressively acquiring other firms or has seen its tangible assets decrease in value. When a large portion of total assets are attributable to intangible assets (such as goodwill), the company may be at risk of having that portion of its asset base wiped out quickly if it must record any goodwill impairments. Decreases in the goodwill-to-assets ratio suggest that the company has either written down some goodwill or increased its tangible assets.

Asset needs vary from industry to industry. This is why comparing goodwill-to-assets ratios is generally most meaningful among companies within the same industry. By comparing a company's goodwill to assets ratio to those of other companies within the same industry, investors can get a feel for how a company is managing its goodwill.


Rocket Goodwill Related Terms

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Rocket (Rocket) Business Description

Traded in Other Exchanges
Address
1050 Woodward Avenue, Detroit, MI, USA, 48226
Rocket Companies is a financial services company that was originally founded as Rock Financial in 1985 and is currently based in Detroit. Rocket Companies offers a wide array of services and products but is best known for its Rocket Mortgage business. The company's mortgage lending operations are split between its direct-to-consumer lending, which sees borrowers accessing the company's lending arm directly through either its mobile app or website, and its partner network where mortgage brokers and other firms use Rocket's origination process to offer loans to their customers. The company has rapidly gained market share in recent years and is now the largest mortgage originator in the U.S. as well as the servicer for more than 2 million loans.
Executives
Varun Krishna officer: Chief Executive Officer 2700 COAST AVENUE, MOUNTAIN VIEW CA 94043
Jonathan D Mariner director 2200 WEST DON TYSON PARKWAY, SPRINGDALE AR 72762
William C. Emerson director 1050 WOODWARD AVENUE, DETROIT MI 48226
Matthew Rizik director 1050 WOODWARD AVENUE, DETROIT MI 48226
Jay Farner director, officer: Chief Executive Officer 1050 WOODWARD AVENUE, DETROIT MI 48226
Tina V. John officer: General Counsel & Secretary C/O ROCKET COMPANIES, INC., 1050 WOODWARD AVENUE, DETROIT MI 48226
Daniel B Gilbert director, 10 percent owner 1050 WOODWARD AVENUE, DETROIT MI 48226
Rock Holdings Inc. director, 10 percent owner 1090 WOODWARD AVENUE, DETROIT MI 48226
Jennifer L. Gilbert director 1050 WOODWARD AVENUE, DETROIT MI 48226
Nancy Tellem director 1016 LAKE PARK DRIVE, BIRMINGHAM MI 48009
Suzanne F. Shank director C/O PENSARE SPONSOR GROUP, LLC, 1720 PEACHTREE STREET, SUITE 629, ATLANTA GA 30309
Julie Booth officer: Chief Fin. Officer & Treasurer 1050 WOODWARD AVENUE, DETROIT MI 48226
Angelo Vitale officer: General Counsel and Secretary 1050 WOODWARD AVENUE, DETROIT MI 48226
Walters Robert D. Jr. officer: President & Chief Oper Officer 1050 WOODWARD AVENUE, DETROIT MI 48226
Brian Nicholas Brown officer: Chief Accounting Officer 1050 WOODWARD AVENUE, DETROIT MI 48226