Jul 16, 2019 / 08:00AM GMT
Operator
Ladies and gentlemen, welcome to the Burberry First Quarter Trading Update Call. My name is Emma, and I will be the operator for your call this morning. (Operator Instructions)
I will now hand you over to Julie Brown, Chief Operating and Financial Officer. Please go ahead.
Julie Brown - Burberry Group plc - CFO, COO & Director
Good morning, and welcome to Burberry's first quarter conference call. Slides are available to accompany this presentation on the IR section of our website.
In today's presentation, I'll spend the first few minutes running through our retail performance in the quarter, sharing the progress we've made against our strategy and then close with guidance. With me this morning is Annabel Gleeson, our Head of Investor Relations, and we will be happy to take your questions at the end.
Turning to Slide 1. This quarter, Riccardo-designed products became a meaningful proportion of our offer building from 10% to 15% of the assortment at Q4 to around 50% by the period end. The customer response to the new product has
Q1 2020 Burberry Group PLC Trading Statement Call Transcript
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