Nov 14, 2019 / 07:45PM GMT
Kyle William Evans - Stephens Inc., Research Division - MD
All right. We're going to go on and get started here. I think we're a couple of minutes behind already. Thank you, guys, for making the trip. I appreciate it. We'll dive right in.
Questions and Answers:
Kyle William Evans - Stephens Inc., Research Division - MDCan you start off, I think there's a lot of confusion in the marketplace, there's a lot of other kind of auto marketing platforms. Let's just -- how is TrueCar different and how do you differentiate?
Michael Darrow - TrueCar, Inc. - Executive VP of OEM & Partner Development and Interim President & CEO
Thank you, Kyle. There's a number of ways TrueCar is different than many of the folks who are bundled together and viewed as competitors to us -- CarGurus, cars.com, AutoTrader -- those folks are more media models, more upper funnel, more traffic-driven type properties. We're more new car focused, first of all, than they are. And secondly, we are mid-to-lower funnel in the shopping process,
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