Sep 07, 2023 / 04:30PM GMT
Unidentified Analyst -
Great. I think we'll get started with our next session. Thank you, everyone, for taking the time to join us today. We are excited to welcome to the Communacopia Plus Technology Conference this year Ynon Kreiz and Anthony DiSilvestro, the CEO and CFOs of Mattel. Thank you both for being with us today.
Ynon Kreiz - Mattel, Inc. - Executive Chairman & CEO
Thank you. Thank you for having us.
Questions and Answers:
Unidentified Analyst -Absolutely. So Ynon, maybe starting off with you, 5 years ago, you came into the CEO seat, at Mattel and put in place a strategy to transform the company from asset international like toy maker with the ability to capture value of your IP through content and storytelling. So maybe to start off, for those who are newer to the Mattel story, could you talk about asset-light strategy and the content focused strategy that you put in place to monetize IP?
Ynon Kreiz - Mattel, Inc. - Executive Chairman & CEO
Sure. The opportunity