Apple Inc Special Event Transcript

Mar 25, 2019 / 05:00PM GMT
Timothy D. Cook - Apple Inc. - CEO & Director

(presentation)

Thank you. Thank you. Thank you. Good morning, and welcome to the Steve Jobs Theater. As you can tell, today's going to be a very different kind of event. We've got some really exciting things to share with you, and we're going to have some fun along the way. So let's get going.

For decades, Apple has been creating world-class hardware and world-class software. We've also been creating a growing collection of world-class services, and that is what today is all about.

So what is a service? Well, if you look it up in the dictionary, you'll see that a service is defined as the action of helping or doing work for someone. At Apple, our services are actively working to help our customers get the most out of their products and to enrich their lives.

Using iPhone as an example, let's take a look at our services in action. The iPhone you carry with you with its powerful hardware and powerful software allows you to capture the very best moments of your life. And our iCloud service helps you easily share those

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