Braze (Nasdaq: BRZE) today announced at Snowflake’s annual user conference, Snowflake Summit 2023, the beta launch of Braze Instant Insights, a suite of Snowflake Native Apps on Snowflake Marketplace. The collection of Analytics Apps was built using the Snowflake Native Application Framework and will enable joint customers to unlock and drive the value of their data.
Snowflake, the Data Cloud company, announced that the Snowflake Native App Framework (public preview on AWS) is now available for developers to build and test apps natively in the Data Cloud with additional distribution and monetization capabilities in public preview soon. Snowflake Native Apps usher in a new era of data collaboration, enabling developers with the tools needed to create robust apps quickly with Snowflake's high availability and auto-scalability, all the while reducing security and procurement hurdles for customers because the apps run directly within the customers’ Snowflake accounts.
“The Snowflake Native App Framework enables Braze to build in the Data Cloud and bring its app directly to customer’s data to drive value,” said Chris Child, Senior Director of Product Management, Snowflake. “By building Snowflake Native Apps, Braze is helping customers mobilize their data securely.”
Snowflake Marketplace already has over 25 new Snowflake Native Apps available today, and over one hundred Native Apps are currently in development spanning multiple industries and use cases. Braze intends to make Braze Instant Insights available in order to easily bring unique insights to end users and enable them to unlock value with just a few clicks on Snowflake Marketplace. By being Powered by Snowflake, Braze can create new revenue streams by offering an app to thousands of Snowflake customers, without these customers having to move or expose their data. The beta version of Braze Instant Insights is an advanced analytics engine that can be utilized by Braze customers to leverage real-time insights, data, and advanced analytics to create personalized, strategic cross-channel marketing campaigns in Braze.
Braze was also awarded the Powered by Snowflake award at the fifth annual Data Drivers Awards for North America. Snowflake’s annual Data Drivers Awards winners represent the top individuals and organizations leveraging the Snowflake Data Cloud to innovate, grow, and drive value for their customers. The award recognizes how by being Powered by Snowflake, Braze is transforming the marketing and technology industries, enabling customers to visualize and action on granular event-level data through secure data sharing, driving key customer-centric interactions.
“We are honored to receive the Powered By Snowflake award at Snowflake Summit. This recognition is a true testament to our commitment to helping the world’s best brands unlock the power of their first-party data to create brilliant, personalized customer engagement campaigns,” said Jon Hyman, cofounder and CTO of Braze. “In continuing our mission, we’re excited to join Snowflake in ushering in a new era of data collaboration by bringing [a beta version of] Braze Instant Insights to our customers, enabling them to create and analyze even more impactful and creative customer engagement strategies in real-time and at scale.”
Learn more about where to find Braze at Snowflake Summit here. Learn more about Snowflake’s continued innovations, and how it is enabling organizations to distribute and monetize leading apps at scale in the Data Cloud here. Be sure to check out the Snowflake Summit 2023 keynotes live or on-demand here, and stay on top of the latest news and announcements from Snowflake on LinkedIn and Twitter.
About Braze
Braze is a leading comprehensive customer engagement platform that powers interactions between consumers and brands they love. With Braze, global brands can ingest and process customer data in real time, orchestrate and optimize contextually relevant, cross-channel marketing campaigns and continuously evolve their customer engagement strategies. Braze has been recognized as one of Fortune’s 2022 Best US Workplaces in Technology, Fortune’s 2022 Best US Workplaces for Women, 2022 UK Best Workplaces for Women by Great Place to Work, and Fortune's 2022 Best US Workplace for Millennials. The company is headquartered in New York with 10+ offices across North America, Europe and APAC. Learn more at braze.com.
Forward-Looking Statements This press release contains “forward-looking statements” within the meaning of the “safe harbor” provisions of the Private Securities Litigation Reform Act of 1995, including but not limited to, statements regarding future product performance. These forward-looking statements are based on the current assumptions, expectations and beliefs of Braze, and are subject to substantial risks, uncertainties and changes in circumstances that may cause actual results, performance or achievements to be materially different from any future results, performance or achievements expressed or implied by the forward-looking statements. Further information on potential factors that could affect Braze results are included in Braze’s Annual Report on Form 10-K for the fiscal year ended January 31, 2023, filed with the U.S. Securities and Exchange Commission on March 31, 2023, and the other public filings of Braze with the U.S. Securities and Exchange Commission. The forward-looking statements included in this presentation represent the views of Braze only as of the date of this press release, and Braze assumes no obligation, and does not intend to update these forward-looking statements, except as required by law.
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