Is Purple Innovation Inc Undervalued Following the Latest Insider Buy?

The latest data from GuruFocus shows that CEO N/A bought 50000 shares of Purple Innovation Inc (PRPL) on 2023-05-15.

When insiders buy shares of their company’s stock, it can often be a positive sign. It could signal that insiders are turning bullish on the future of their company. Insiders know far more about their company than the general public does, so it is worth paying attention to their trades. With this in mind, let’s take a look at this insider buy to see if Purple Innovation Inc deserves the attention of investors.

Robert Demartini’s trades

Over the past year, Robert Demartini has purchased 0 shares in total.

This means that Robert Demartini has been buying their company’s stock over the long term. This could be a positive sign for the stock’s future.

Insider trends

Some investors may wonder whether one insider’s buys are that important. Are other insiders buying the stock as well, or are other insiders selling?

The insider transaction history for Purple Innovation Inc shows than there have been 13 insiders buys in total over the past year. Meanwhile, there have been 0 insider sells over the same timeframe.

We like to see more insider buys compared to insider sells. This indicates a bullish trend among the company’s top executives and owners. The more insiders are buying, the more likely it is that the stock is undervalued.

Valuation

Shares of Purple Innovation Inc were trading for $3.525 apice on the day of Robert Demartini’s recent buy. This gives the stock a market cap of $370.355 Millions.

With a price of $3.525 and a GuruFocus Value $4.85, Purple Innovation Inc has a price-to-GF-Value ratio of 0.73. This means the stock is Modestly Undervalued based on its GF Value.

Please note, the numbers and facts quoted are as of the writing of this article and may not factor in the latest trading data or company announcements.

When GuruFocus covers insider information, we only track open market or the private purchase and sale of common stock with the transaction code of P or S. Therefore, all the transactions mentioned in this article are only the ones with transaction code of P or S.

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