LiveRamp and DG Media Network Unlock Access to Millions of Rural Consumers for CPG Advertisers

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Mar 28, 2023

LiveRamp (NYSE: RAMP), the leading data collaboration platform, today announced the results of a campaign with DG+Media+Network (DGMN) to close the digital gap between CPG brands and rural communities. By advancing its data collaboration capabilities through LiveRamp, DGMN can improve customer experiences by connecting rural customer journeys in-store and online, strengthen partnerships with advertisers with enhanced analytics and measurement, and improve ROI of advertising spend. Read the full case study at: Dollar+General%27s+Media+Network+Enables+CPG%27s+and+Suppliers+to+Connect+with+Communities+in+Rural+America.