Sonic Automotive Announces Acquisition of Black Hills Harley-Davidson, Home of the Sturgis Motorcycle Rally

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Feb 15, 2023

Sonic+Automotive%2C+Inc. (“Sonic’’ or the “Company”) (NYSE%3ASAH), a Fortune 500 Company and one of the nation’s largest automotive retailers, today announced the acquisition of Black+Hills+Harley-Davidson, the world-wide preeminent Harley-Davidson dealership located in Rapid City, South Dakota and home of the Sturgis+Motorcycle+Rally, the largest motorcycle rally in the world.