MarineMax Completes Acquisition of Boatzon, an Innovative Customer Experience Driven Retail Technology Platform for the Marine Industry

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Jan 05, 2023

MarineMax, Inc. (NYSE: HZO), the world’s largest recreational boat and yacht retailer, has completed the acquisition of Boatzon, the first 100 percent online boat and marine digital retail platform, through its recently formed technology entity, New Wave Innovations. Just as technology has changed the car-buying experience, the integrated Boatzon platform is giving consumers the ease and convenience of browsing for financing, purchasing, and insuring a boat, entirely online.