NCM and Affinity Solutions' Research Study Identifies Link Between In-Theater Experiences and Elevated Consumer Spend in New Economic Impact Report

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Nov 17, 2022

Today, Affinity+Solutions, the leading Consumer Purchase Data platform focused on delivering improved business outcomes, and National+CineMedia (NCM®), America’s largest movie network uniting brands with young diverse audiences, unveiled a breakthrough report that proves a predictive relationship between in-theater movie experiences and elevated consumer spend. The study entitled “Economic Impact Study: Moviegoing as an Indicator of Spend” analyzed NCM audiences of over eight million moviegoers per week and their spending habits.