When Do The Holidays Officially Begin? New Sonos S.A.N.T.A. Index Settles Annual Debate

Oct 13, 2022

Sonos (Nasdaq: SONO) today announced the launch of its all-new %3Cb%3ES%3C%2Fb%3Eeasonal+%3Cb%3EA%3C%2Fb%3Eudio+%3Cb%3EN%3C%2Fb%3Eoise+%3Cb%3ET%3C%2Fb%3Eracking+%3Cb%3EA%3C%2Fb%3Eggregator+%28S.A.N.T.A.%29+Index – a special algorithm baked with sugar and spice that will help answer one of life’s most debated questions: when does the holiday season actually start? For years, the internet has fought over leaf peeping versus tree trimming – with some arguing it’s “the most wonderful time of year” the day after Halloween, while others lobby for a longer autumn. Looking at a (Santa’s) bag of festive data spanning search, streams and sentiment, Sonos will track the level of “Jingle Waves” in 23 countries to identify the exact moment holiday cheer reaches critical mass, greenlighting listeners to deck the halls and fire up the fireplace. To celebrate each country’s official start of the season, Sonos will unlock product giveaways, promos, new Sonos+Radio+holiday+stations and more.

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