Media and Games Invest SE: Tapping Into an Additional Innovative Growth Opportunity by Proving Successful Reactivation of Games Audiences Through Connected TV

May 16, 2022

MGI successfully piloted innovative re-engagement campaigns for console gamers via Connected TV (CTV) through its Ad-Software-Platform, with very good results
Overall 34% lower Costs Per Mille (CPM) and 12x higher conversion rates compared to other available channels were achieved
Product unlocks remarkable Customer Lifetime Value and at least Enterprise Value of gaming companies
Unique MGI-product-offering is expected to further strengthen and grow the Company's position in CTV, a substantial market that, according to eMarketer, grew 71% in the U.S. in 2021 and is expected to grow a further 75% in 2022

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