National CineMedia Launches Programmatic Offering in Partnership with Place Exchange

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May 10, 2022

National+CineMedia+%28NCM%29, America’s largest movie network uniting brands with young, diverse movie audiences, together with Place+Exchange, the leading supply-side platform (SSP) for programmatic out-of-home media, today announced the launch of a new programmatic offering with NCM’s Lobby Entertainment Network. The new partnership now enables advertisers to purchase the largest network of lobby screens in movie theaters across the country programmatically for the first time.