NCM Launches New Data Intelligence Platform, NCMx™, Connecting Advertisers to Consumers Before, During and After Moviegoing

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Mar 28, 2022

National+CineMedia (NCM®) today announced the launch of one of the largest data-driven technology platforms for moviegoers, NCMx™. The new data, insights, and analytics platform uses the company’s comprehensive knowledge and extensive data about moviegoer behavior to connect brands with custom audiences in theaters as well as on digital screens before and after attending movies. The announcement was made today by Scott Felenstein, NCM’s president, sales, marketing and partnerships, during the company’s upfront presentation for advertisers in New York City.