Fresenius Medical Care, the world’s leading provider of products and services for individuals with renal diseases, has today announced the social media expansion of its highly successful global Corporate Social Responsibility (CSR) initiative, The Kidney Kid. This colorful superhero character, who is on a mission to help children and their carers learn more about their ‘super organ’ kidneys and how to keep them healthy, will further its reach to millennial parents through social media channels. The initiative’s latest development comes on World Kidney Day 2022, which is urging the community, healthcare workers, and public health policymakers to Bridge the knowledge gap to better kidney care – which aligns precisely with The Kidney Kid’s mission.
How Fresenius Medical Care's Superhero Is Helping Bridge the Knowledge Gap to Better Kidney Health
Mar 10, 2022
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