Link Media Outdoor (“Link”), is pleased to announce the purchase of the outdoor advertising assets of Missouri Neon Outdoor, based in Springfield, MO. Missouri Neon Outdoor operates over 800 billboard faces in Missouri, Oklahoma and Arkansas. These assets complement Link’s extensive Missouri and Oklahoma inventory, and add new territory for Link in Branson, MO as well as northwest Arkansas. Scott LaFoy, President and CEO of Link, said, “Link is excited to greatly enhance our Missouri footprint, add on in Oklahoma, and enter the Arkansas market, as we expand our service to advertisers and prospective customers in that area. Missouri Neon Outdoor is a well-built and well-run family business founded in 1934 as Missouri Neon Company by R. W. Wilson, and acquired by then employee Vernon Boyce in 1963. Mr. Boyce’s son Vernon and his sister Sue Boyce Billings have done a wonderful job further building and leading the company and have been a pleasure to work with on this transaction. The Missouri Neon Outdoor team led by Steve Raper has done an excellent job managing this impressive inventory. Link looks forward to continuing to build on this legacy.” The transaction follows Link’s acquisition of the assets of Keleher Outdoor in Bartlesville, OK in November and Thomas Outdoor Advertising in Manhattan, KS earlier in 2021, which added over 1000 faces to the company’s existing mid-western footprint. The inventory will be managed by Link’s Kansas City office. Mad Dog Outdoor Consulting, LLC represented the seller.
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