National CineMedia (NCM), the largest cinema advertising network in the U.S., has entered into a new strategic alliance with NuTime Media, a Black-owned media advertising sales representation company with offices in New York and Chicago, to better serve marketers looking to reach African-American and Hispanic audiences. As part of this new initiative, NCM has formed two new specialty cinema advertising networks across the U.S. that directly serve these diverse audiences using the power of cinema.
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