Mobivity Holdings (Mobivity Holdings) Risk Assessment

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What is Mobivity Holdings Risk Assessment?

Risk Assessment represents the investment risk of a stock derived from our exclusive method. It suggests how risky the investment opportunity is based on the valuation and the fundamental performance of the stock. It is derived from following key aspects:

1. GuruFocus internally developed valuations of the stock, such as GF valuation.
2. Quality Rank, a business quality indicator developed by GuruFocus.
3. Fundamental performance: Piotroski F-Score, Altman Z-Score, Beneish M-Score, etc.
4. Growth opportunities: 5-year revenue growth rate, 5-Year EPS without NRI Growth Rate, etc.

Value investors are always willing to find undervalued stocks. However, not all the undervalued stocks are good deals, we should also be careful of how risky the investment opportunity is. We believe that if the company's financial strength and profitability are strong, and the stock price is within a reasonable range of the GF valuation, or stock has a high return with its price being undervalued, then it might be a good investment opportunity with low risk.

Based on those aspects listed above, GuruFocus believes the risk assessment of Mobivity Holdings is: High Risk: High uncertainty.

Competitive Comparison of Mobivity Holdings's Risk Assessment

For the Software - Application subindustry, Mobivity Holdings's Risk Assessment, along with its competitors' market caps and Risk Assessment data, can be viewed below:

* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.

Mobivity Holdings's Risk Assessment Distribution in the Software Industry

For the Software industry and Technology sector, Mobivity Holdings's Risk Assessment distribution charts can be found below:

* The bar in red indicates where Mobivity Holdings's Risk Assessment falls into.

Mobivity Holdings (OTCPK:MFON) Risk Assessment Explanation

Based on the four aspects listed above, GuruFocus provides the following 7 evaluations:

All-in-One Screener Examples (1)
Low Risk: Strong fundamentals, worth long-term holding
Moderate Risk: Sensitive, better choose undervalued stock
High Risk: High uncertainty with risk-return tradeoff
High Risk: Good fundamentals, beware of shrinking business
High Risk: Sensitive to economic or industry trends
High Risk: High uncertainty
No Data: Cannot be evaluated

(1) These are some simple examples. You can access our Risk Assessment filter under All-in-One Screener’s Fundamental tab and set your own criteria.

Mobivity Holdings Risk Assessment Related Terms

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Mobivity Holdings (Mobivity Holdings) Business Description

Industry

GURUFOCUS.COM » STOCK LIST » Technology » Software » Mobivity Holdings Corp (OTCPK:MFON) » Definitions » Risk Assessment

Comparable Companies

Traded in Other Exchanges

N/A

Address

3133 West Frye Road, Suite 215, Chandler, AZ, USA, 85225

Website

https://www.mobivity.com

Mobivity Holdings Corp develops and operates proprietary platforms over which enterprises conduct data-driven mobile marketing campaigns. Its proprietary platforms, consisting of software available to phones, tablets, PCs, and Point of Sale ('POS") systems, allow resellers, brands and enterprises to market their products and services to consumers through text messages sent directly to consumers via mobile phones, mobile smartphone applications, and dynamically printed receipt content. The company generates revenue by charging the resellers, brands and enterprises a per-message transactional fee, through fixed or variable software licensing fees.

Executives

Thomas B Akin	director	2400 BRIDGEWAY # 200, SUITE 200, SAUSALITO CA 94965
William T. Sanchez	officer: CHIEF FINANCIAL OFFICER	C/O MARIADB PLC, 699 VETERANS BLVD, REDWOOD CITY CA 94063
Skye Fossey-tomaske	officer: Interim CFO	3133 WEST FRYE ROAD, SUITE 215, CHANDLER AZ 85226
Talkot Capital, Llc	10 percent owner	2400 BRIDGEWAY, SUITE 300, SAUSALITO CA 94965
Lynn M. Tiscareno	officer: Chief Financial Officer	C/O MOBIVITY HOLDINGS CORP.,, 55 NORTH ARIZONA PLACE #310, CHANDLER AZ 85225
Charles B Mathews	officer: CFO	1660 E. TRADEWIND CT., GILBERT AZ 85284
Dennis Ronald Becker	director, officer: CEO	8929 AERO DRIVE, SUITE E, SAN DIEGO CA 92123
Van Epps William M	director	2002 PAPA JOHNS BOVD, PO BOX 999000, LLOUISVILLE KY 40269-0900
Christopher Meinerz	officer: CFO	8700 E. VISTA BONITA DRIVE, SUITE 260, SCOTTSDALE AZ 85255
Michael K Bynum	director, officer: President	P.O. BOX 28, SPRINGER OK 73458
Philip Guarascio	director
Tim Schatz	officer: Chief Financial Officer	8929 AERO DRIVE, SUITE E, SAN DIEGO CA 92123
Peter S Brodsky	director	C/O HM CAPITAL PARTNERS, 200 CRESCENT COURT, SUITE 1600, DALLAS TX 75201
Porter Capital Management Co	10 percent owner	300 DRAKES LANDING ROAD, SUITE 171, GREENBRAE CA 94904
Geri Suster	officer: Chief Operating Officer	58 W. BUFFALO ST, SUITE 200, CHANDLER AZ 85225