Mobivity Holdings (Mobivity Holdings) Gross Profit : $1.67 Mil (TTM As of Mar. 2024)

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What is Mobivity Holdings Gross Profit?

Mobivity Holdings's gross profit for the three months ended in Mar. 2024 was $0.64 Mil. Mobivity Holdings's gross profit for the trailing twelve months (TTM) ended in Mar. 2024 was $1.67 Mil.

Gross Margin % is calculated as gross profit divided by its revenue. Mobivity Holdings's gross profit for the three months ended in Mar. 2024 was $0.64 Mil. Mobivity Holdings's Revenue for the three months ended in Mar. 2024 was $1.60 Mil. Therefore, Mobivity Holdings's Gross Margin % for the quarter that ended in Mar. 2024 was 39.73%.

Mobivity Holdings had a gross margin of 39.73% for the quarter that ended in Mar. 2024 => Competition eroding margins

During the past 13 years, the highest Gross Margin % of Mobivity Holdings was 76.90%. The lowest was 24.92%. And the median was 65.07%.

Warning Sign:

Mobivity Holdings Corp gross margin has been in long-term decline. The average rate of decline per year is -15.5%.

Mobivity Holdings Gross Profit Historical Data

The historical data trend for Mobivity Holdings's Gross Profit can be seen below:

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.

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Mobivity Holdings Gross Profit Chart

Mobivity Holdings Annual Data

Trend

Dec14

Dec15

Dec16

Dec17

Dec18

Dec19

Dec20

Dec21

Dec22

Dec23

Gross Profit

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4.12

8.51

3.87

2.21

1.85

Mobivity Holdings Quarterly Data
	Jun19	Sep19	Dec19	Mar20	Jun20	Sep20	Dec20	Mar21	Jun21	Sep21	Dec21	Mar22	Jun22	Sep22	Dec22	Mar23	Jun23	Sep23	Dec23	Mar24
Gross Profit	Get a 7-Day Free Trial															0.82	0.49	0.47	0.07	0.64

Competitive Comparison of Mobivity Holdings's Gross Profit

For the Software - Application subindustry, Mobivity Holdings's Gross Profit, along with its competitors' market caps and Gross Profit data, can be viewed below:

* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.

Mobivity Holdings's Gross Profit Distribution in the Software Industry

For the Software industry and Technology sector, Mobivity Holdings's Gross Profit distribution charts can be found below:

* The bar in red indicates where Mobivity Holdings's Gross Profit falls into.

Mobivity Holdings Gross Profit Calculation

Gross Profit is the different between the sale prices and the cost of buying or producing the goods.

Mobivity Holdings's Gross Profit for the fiscal year that ended in Dec. 2023 is calculated as

Gross Profit (A: Dec. 2023 )	=	Revenue	-	Cost of Goods Sold
	=	6.978	-	5.13
	=	1.85

Mobivity Holdings's Gross Profit for the quarter that ended in Mar. 2024 is calculated as

Gross Profit (Q: Mar. 2024 )	=	Revenue	-	Cost of Goods Sold
	=	1.601	-	0.965
	=	0.64

Gross Profit for the trailing twelve months (TTM) ended in Mar. 2024 adds up the quarterly data reported by the company within the most recent 12 months, which was $1.67 Mil.

Gross Profit is the numerator in the calculation of Gross Margin.

Mobivity Holdings's Gross Margin % for the quarter that ended in Mar. 2024 is calculated as

Gross Margin % (Q: Mar. 2024 )	=	Gross Profit (Q: Mar. 2024 )	/	Revenue (Q: Mar. 2024 )
	=	(Revenue - Cost of Goods Sold)	/	Revenue
	=	0.64	/	1.601
	=	39.73 %

A positive Gross Profit is only the first step for a company to make a net profit. The gross profit needs to be big enough to also cover related labor, equipment, rental, marketing/advertising, research and development and a lot of other costs in selling the products.

Mobivity Holdings (OTCPK:MFON) Gross Profit Explanation

Warren Buffett believes that firms with excellent long term economics tend to have consistently higher margins.

Durable competitive advantage creates a high Gross Margin % because of the freedom to price in excess of cost. Companies can be categorized by their Gross Margin %

1. Greater than 40% = Durable competitive advantage
2. Less than 40% = Competition eroding margins
3. Less than 20% = no sustainable competitive advantage
Consistency of Gross Margin is key

Mobivity Holdings had a gross margin of 39.73% for the quarter that ended in Mar. 2024 => Competition eroding margins

Mobivity Holdings Gross Profit Related Terms

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Mobivity Holdings (Mobivity Holdings) Business Description

Industry

GURUFOCUS.COM » STOCK LIST » Technology » Software » Mobivity Holdings Corp (OTCPK:MFON) » Definitions » Gross Profit

Comparable Companies

Traded in Other Exchanges

N/A

Address

3133 West Frye Road, Suite 215, Chandler, AZ, USA, 85225

Website

https://www.mobivity.com

Mobivity Holdings Corp develops and operates proprietary platforms over which enterprises conduct data-driven mobile marketing campaigns. Its proprietary platforms, consisting of software available to phones, tablets, PCs, and Point of Sale ('POS") systems, allow resellers, brands and enterprises to market their products and services to consumers through text messages sent directly to consumers via mobile phones, mobile smartphone applications, and dynamically printed receipt content. The company generates revenue by charging the resellers, brands and enterprises a per-message transactional fee, through fixed or variable software licensing fees.

Executives

Thomas B Akin	director	2400 BRIDGEWAY # 200, SUITE 200, SAUSALITO CA 94965
William T. Sanchez	officer: CHIEF FINANCIAL OFFICER	C/O MARIADB PLC, 699 VETERANS BLVD, REDWOOD CITY CA 94063
Skye Fossey-tomaske	officer: Interim CFO	3133 WEST FRYE ROAD, SUITE 215, CHANDLER AZ 85226
Talkot Capital, Llc	10 percent owner	2400 BRIDGEWAY, SUITE 300, SAUSALITO CA 94965
Lynn M. Tiscareno	officer: Chief Financial Officer	C/O MOBIVITY HOLDINGS CORP.,, 55 NORTH ARIZONA PLACE #310, CHANDLER AZ 85225
Charles B Mathews	officer: CFO	1660 E. TRADEWIND CT., GILBERT AZ 85284
Dennis Ronald Becker	director, officer: CEO	8929 AERO DRIVE, SUITE E, SAN DIEGO CA 92123
Van Epps William M	director	2002 PAPA JOHNS BOVD, PO BOX 999000, LLOUISVILLE KY 40269-0900
Christopher Meinerz	officer: CFO	8700 E. VISTA BONITA DRIVE, SUITE 260, SCOTTSDALE AZ 85255
Michael K Bynum	director, officer: President	P.O. BOX 28, SPRINGER OK 73458
Philip Guarascio	director
Tim Schatz	officer: Chief Financial Officer	8929 AERO DRIVE, SUITE E, SAN DIEGO CA 92123
Peter S Brodsky	director	C/O HM CAPITAL PARTNERS, 200 CRESCENT COURT, SUITE 1600, DALLAS TX 75201
Porter Capital Management Co	10 percent owner	300 DRAKES LANDING ROAD, SUITE 171, GREENBRAE CA 94904
Geri Suster	officer: Chief Operating Officer	58 W. BUFFALO ST, SUITE 200, CHANDLER AZ 85225