Luckin Coffee (Luckin Coffee) Selling and Marketing Expense : $180 Mil (TTM As of Dec. 2023)

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What is Luckin Coffee Selling and Marketing Expense?

Selling and Marketing Expense is the aggregate total amount of expenses directly related to the marketing or selling of products or services. Luckin Coffee's Selling and Marketing Expense for the three months ended in Dec. 2023 was $56 Mil. Its Selling and Marketing Expense for the trailing twelve months (TTM) ended in Dec. 2023 was $180 Mil.

Luckin Coffee Selling and Marketing Expense Historical Data

The historical data trend for Luckin Coffee's Selling and Marketing Expense can be seen below:

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.

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Luckin Coffee Selling and Marketing Expense Chart

Luckin Coffee Annual Data

Trend

Dec17

Dec18

Dec19

Dec20

Dec21

Dec22

Dec23

Selling and Marketing Expense

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115.86

70.67

52.89

81.78

180.18

Luckin Coffee Quarterly Data
	Dec18	Mar19	Jun19	Sep19	Dec19	Jun20	Sep20	Dec20	Mar21	Jun21	Sep21	Dec21	Mar22	Jun22	Sep22	Dec22	Mar23	Jun23	Sep23	Dec23
Selling and Marketing Expense	Get a 7-Day Free Trial															24.87	28.94	42.39	52.67	55.90

Luckin Coffee Selling and Marketing Expense Calculation

Selling and Marketing Expense is the aggregate total amount of expenses directly related to the marketing or selling of products or services.

Selling and Marketing Expense for the trailing twelve months (TTM) ended in Dec. 2023 adds up the quarterly data reported by the company within the most recent 12 months, which was $180 Mil.

Luckin Coffee Selling and Marketing Expense Related Terms

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Luckin Coffee (Luckin Coffee) Business Description

Industry

GURUFOCUS.COM » STOCK LIST » Consumer Cyclical » Restaurants » Luckin Coffee Inc (OTCPK:LKNCY) » Definitions » Selling and Marketing Expense

Comparable Companies

Traded in Other Exchanges

0A6U:UK LC0A:Germany

Address

1-3 Taibei Road, 28th Floor, Building T3, Haixi Jingu Plaza, Siming District, Fujian, Xiamen, CHN, 361008

Website

https://investor.luckincoffee.com

Luckin Coffee Inc is a China based company engaged in operation of coffee stores. It sources its Arabica coffee beans from various suppliers and engage World Barista Champion teams to design its coffee recipes. The company also has partnered with suppliers for other products such as juices and light meals.