Verb Technology Co (Verb Technology Co) Intangible Assets : $3.88 Mil (As of Mar. 2024)

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What is Verb Technology Co Intangible Assets?

Intangible assets are defined as identifiable non-monetary assets that cannot be seen, touched or physically measured. Verb Technology Co's intangible assets for the quarter that ended in Mar. 2024 was $3.88 Mil.

Verb Technology Co Intangible Assets Historical Data

The historical data trend for Verb Technology Co's Intangible Assets can be seen below:

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.

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Verb Technology Co Intangible Assets Chart

Verb Technology Co Annual Data

Trend

Dec14

Dec15

Dec16

Dec17

Dec18

Dec19

Dec20

Dec21

Dec22

Dec23

Intangible Assets

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21.70

25.21

28.07

6.26

4.11

Verb Technology Co Quarterly Data
	Jun19	Sep19	Dec19	Mar20	Jun20	Sep20	Dec20	Mar21	Jun21	Sep21	Dec21	Mar22	Jun22	Sep22	Dec22	Mar23	Jun23	Sep23	Dec23	Mar24
Intangible Assets	Get a 7-Day Free Trial															16.00	5.21	4.68	4.11	3.88

Verb Technology Co Intangible Assets Calculation

Intangible assets are defined as identifiable non-monetary assets that cannot be seen, touched or physically measured. Examples of intangible assets include trade secrets, copyrights, patents, trademarks. If a company acquires assets at the prices above the book value, it may carry goodwill on its balance sheet. Goodwill reflects the difference between the price the company paid and the book value of the assets.

Verb Technology Co (NAS:VERB) Intangible Assets Explanation

If a company (company A) received a patent through their own work, though it has value, it does not show up on its balance sheet as an intangible asset. However, if company A sells this patent to company B, it will show up on company B's balance sheet as an intangible asset.

The same applies to brand names, trade secrets etc. For instance, Coca-Cola's brand is extremely valuable, but the brand does not appear on its balance sheet, because the brand was never acquired.

Some intangibles are amortized. Amortization is the depreciation of intangible assets.

Many intangibles are not amortized. They may still be written down when the company decides the asset is impaired.

Whenever you see an increase in goodwill over a number of years, you can assume it's because the company is out buying other businesses above book value. GOOD if buying businesses with durable competitive advantage.

If goodwill stays the same, the company when acquiring other companies is either paying less than book value or not acquiring. Businesses with moats never sell for less than book value.

Intangibles acquired are on balance sheet at fair value.

Internally developed brand names (Coke, Wrigleys, Band-Aid) however are not reflected on the balance sheet.

One of the reasons competitive advantage power can remain hidden for so long.

Be Aware

Companies may change the way intangible assets are amortized, and this will affect their reported earnings.

Verb Technology Co Intangible Assets Related Terms

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Verb Technology Co (Verb Technology Co) Business Description

Industry

GURUFOCUS.COM » STOCK LIST » Technology » Software » Verb Technology Co Inc (NAS:VERB) » Definitions » Intangible Assets

Comparable Companies

Traded in Other Exchanges

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Address

3401 North Thanksgiving Way, Suite 240, Lehi, UT, USA, 84043

Website

https://www.verb.tech

Verb Technology Co Inc leader in interactive video-based sales applications, transforms how businesses attract and engage customers. VERB's Software-as-a-Service platform, based on its proprietary interactive video technology, comprises a suite of easy-to-use, subscription-based sales enablement software products. Available in over 60 countries and in mobile and desktop versions, it includes verbLIVE an interactive livestream eCommerce, shoppable video and webinar, verbCRM a customer relationship management, verbTEAMS a self on-boarding version of verbCRM with built-in verbLIVE and salesforce synchronization for small businesses, verbLEARN a learning management system, and verbMAIL an interactive video mail solution integrated into Microsoft Outlook, among others.

Executives

Bill John Rivard	officer: Interim CFO	3401 NORTH THANKSGIVING WAY,, SUITE 240, LEHI UT 84043
Edmund C. Moy	director	130 ANDOVER PARK EAST SUITE 200, SEATTLE WA 98188
Salman Hassan Khan	officer: Interim CFO	25651 BIRCHLEAF CT, VALENCIA CA 91381
Julie Ann Holdren	officer: Chief Product Officer	PO BOX 48, MT VERNON VA 22121
Mitchell Duane Bledsoe	officer: Chief Information Officer	25992 SERENATA DR., MISSION VIEJO CA 92691
Jeff Clayborne	officer: Chief Financial Officer	2644 GREENFIELD AVENUE, LOS ANGELES CA 90064
Kenneth S Cragun	director	3775 CHIPPEWA CIRCLE, CORONA CA 92881
Judith Lynne Hammerschmidt	director	3511 CAMBRIDGE ROAD, DURHAM 1W 27707-4509
Nancy R Heinen	director	215 GOLDEN HILLS DRIVE, PORTOLA VALLEY CA 94028
Phillip J. Bond	director	10718 OX CROFT COURT, FAIRFAX STATION VA 22039
James P Geiskopf	director	901 HANCOCK AVENUE, UNIT 308, WEST HOLLYWOOD CA 90069
Rory J. Cutaia	director, 10 percent owner, officer: Pres, Treas, Sec, CEO	1157 NORTH HIGHLAND AVENUE, SUITE C, HOLLYWOOD CA 90038-1204
Michael Timothy Psomas	director	8605 SANTA MONITA BOULEVARD, LOS ANGELAS CA 90069
Peter Krogh Jensen	director	4656 HOSKINS ROAD, NORTH VANCOUVER A1 V7K 2R1
Kim Watson	officer: Exec. VP Strategic Relations	1157 HIGHLAND AVENUE, SUITE C, HOLLYWOOD CA 90038-1204