Better Choice Co (Better Choice Co) Momentum Rank

: 2 (As of Today)

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Better Choice Co has the Momentum Rank of 2.

For Momentum Rank, we considered the residual momentum concept that was widely studied by Blitz and his colleagues as well as by Nobel Prize laureates Fama and French. However, we did not find any significant differences in the performances of stocks with different ranks of residual momentum. Therefore, we use traditional momentum instead.

Momentum Rank is determined using the standardized momentum ratio and other momentum indicators. The standardized momentum ratio is the average of the performances from 12 months ago to 1 month ago and 6 months ago to 1 month ago, divided by the beta of the stock over the past 12 months. To calculate the momentum ratio today, we would use the average of the two performance numbers.

For momentum, we found that stock price performance does not have a monotonic correlation with the momentum ratio. The stocks with the highest momentum ratios perform worse than those at about the 70th percentile. Therefore, for the momentum rank, we ranked the stocks at about the 70th percentile of the momentum ratio as the highest at 10.

Please click GF Score to see more details on the GF Score's 5 Key Aspects of Analysis.

Competitive Comparison

For the Packaged Foods subindustry, Better Choice Co's Momentum Rank, along with its competitors' market caps and Momentum Rank data, can be viewed below:

* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.

Better Choice Co Momentum Rank Distribution

For the Consumer Packaged Goods industry and Consumer Defensive sector, Better Choice Co's Momentum Rank distribution charts can be found below:

* The bar in red indicates where Better Choice Co's Momentum Rank falls into.

Better Choice Co Momentum Rank Related Terms

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Better Choice Co (Better Choice Co) Business Description

Industry

GURUFOCUS.COM » STOCK LIST » Consumer Defensive » Consumer Packaged Goods » Better Choice Co Inc (AMEX:BTTR) » Definitions » Momentum Rank

Comparable Companies

Traded in Other Exchanges

N/A

Address

12400 Race Track Road, Tampa, FL, USA, 33626

Website

https://www.betterchoicecompany.com

Better Choice Co Inc is a pet health and wellness portfolio company, offering consumers a wide variety of recognized premium pet products and hemp-derived CBD supplements. Its portfolio includes kibble and canned dog and cat food, freeze-dried raw dog food and treats, vegan dog food and treats, oral care products, supplements and grooming aids. Its core products sold under the Halo brand are sustainably sourced, derived from real whole meat and no rendered meat meal and include non-GMO fruits and vegetables. Its core products sold under the TruDog brand are made according to nutritional philosophy of fresh, meat-based nutrition and minimal processing. The company manages its entire business in one operating segment.

Executives

Michael Young	director	12400 RACE TRACK ROAD, TAMPA FL 33626
Donald Young	officer: EVP, Sales	12400 RACE TRACK ROAD, TAMPA FL 33626
Robert Sauermann	officer: COO	12400 RACE TRACK ROAD, TAMPA FL 33626
Scott Lerner	officer: CEO	12400 RACE TRACK ROAD, TAMPA FL 33626
Sharla A Cook	officer: CFO	12400 RACE TRACK ROAD, TAMPA FL 33626
Word John M Iii	director, 10 percent owner	12400 RACE TRACK ROAD, TAMPA FL 33626
Lionel F. Conacher	director	C/O DESTINATION XL GROUP, INC., 555 TURNPIKE STREET, CANTON MA 02021
Arlene Dickinson	director	12400 RACE TRACK ROAD, TAMPA FL 33626
Gil Fronzaglia	director	12400 RACE TRACK ROAD, TAMPA FL 33626
Jeff D Davis	director	12400 RACE TRACK ROAD, TAMPA FL 33626
Lori Taylor	director	12400 RACE TRACK ROAD, TAMPA FL 33626
David Richard Lelong	director, 10 percent owner, officer: President	70 WASHINGTON ST., APT. 6K, BROOKLYN NY 11201
Michael S Morrow	director, 10 percent owner, officer: Chairman and President	4791 S KINGS ROW DRIVE APT 23, SALT LAKE CITY X1 84117-5993