Choice Hotels International (Choice Hotels International) GF Value Rank

: 10 (As of Today)

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Choice Hotels International has the GF Value Rank of 10.

The GF Value Rank is determined by the price-to-GF-Value (P/GF Value) ratio, a proprietary metric calculated based on historical multiples along with an adjustment factor based on a company's past returns and growth and future estimates of the business' performance.

GuruFocus found that for valuation, we cannot simply give stocks a better GF Value rank simply because they have a lower P/GF Value ratio. Backtesting shows that over the long term, the two worst-performing groups are the most expensive group (with the highest P/GF Value ratio) and the least expensive group (with the lowest P/GF Value ratio).

We can understand why the most expensive group underperforms. We were initially puzzled by the underperformance of the least expensive group, but we realized there is a reason why some stocks are super cheap. If they look too undervalued, it is often because the businesses behind them are poor quality. The market realized this and gave them low valuations. In a way, the market is efficient.

After multiple backtesting analyses, we granted the stocks in third-cheapest percentile the highest GF Value rank, as they have performed the best over a full market cycle. Stock performance is actually not as sensitive to valuation as it is to growth and profitability. On average, the companies in the 20%-50% valuation groups have similar performances. Therefore, we should avoid the most expensive and the least expensive stocks. We can be more tolerant of valuation.

Please click GF Score to see more details on the GF Score's 5 Key Aspects of Analysis.

Competitive Comparison

For the Lodging subindustry, Choice Hotels International's GF Value Rank, along with its competitors' market caps and GF Value Rank data, can be viewed below:

* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.

Choice Hotels International GF Value Rank Distribution

For the Travel & Leisure industry and Consumer Cyclical sector, Choice Hotels International's GF Value Rank distribution charts can be found below:

* The bar in red indicates where Choice Hotels International's GF Value Rank falls into.

Choice Hotels International GF Value Rank Related Terms

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Choice Hotels International (Choice Hotels International) Business Description

Industry

GURUFOCUS.COM » STOCK LIST » Consumer Cyclical » Travel & Leisure » Choice Hotels International Inc (NYSE:CHH) » Definitions » GF Value Rank

Comparable Companies

Traded in Other Exchanges

CZH:Germany

Address

1 Choice Hotels Circle, Suite 400, Rockville, MD, USA, 20850

Website

https://www.choicehotels.com

As of Dec. 31, 2022, Choice Hotels operated 628,000 rooms across 13 brands addressing the economy and midscale segments. Comfort Inn and Comfort Suites are the largest brands (27% of the company's total domestic rooms), while Ascend and Cambria (7% of total domestic rooms) are newer lifestyle and select-service brands. Choice added its 13th brand with the launch of extended-stay brand Everhome in January 2020. Choice closed on its Radisson acquisition in August 2022, which will add around 70,000 rooms. Franchises are 99% of total revenue, and the United States represents 79% of total rooms in 2022.

Executives

Dominic Dragisich	officer: Chief Financial Officer	1 CHOICE HOTELS CIRCLE, ROCKVILLE MD 20850
Noha Abdalla	officer: Chief Marketing Officer	1 CHOICE HOTELS CIRCLE, ROCKVILLE MD 20850
William L Jews	director	C/O FORTRESS INTERNATIONAL GROUP, INC., 7226 LEE DEFOREST DRIVE, SUITE 203, COLUMBIA, MD 21046
Scott E Oaksmith	officer: Controller	1 CHOICE HOTELS CIRCLE, ROCKVILLE MD 20850
Patrick Cimerola	officer: Senior Vice President	1 CHOICE HOTELS CIRCLE, ROCKVILLE MD 20850
Simone Wu	officer: Senior Vice President	1 CHOICE HOTELS CIRCLE, ROCKVILLE MD 20850
Brian Bainum	director	8171 MAPLE LAWN BLVD, SUITE 375, FULTON MD 20759
John P Tague	director
David A Pepper	officer: SVP, Franchise Development	1 CHOICE HOTELS CIRCLE, ROCKVILLE MD 20850
John Bonds	officer: Senior Vice President	1 CHOICE HOTELS CIRCLE, ROCKVILLE MD 20850
Sanchez Raul Ramirez	officer: Chief Strat & Intl Op Officer	1 CHOICE HOTELS CIRCLE, ROCKVILLE MD 20850
Elizabeth A Redmond	officer: Principal Accounting Officer	1 CHOICE HOTELS CIRCLE, ROCKVILLE MD 20850
Donna F Vieira	director	300 CONTINENTAL DRIVE, NEWARK DE 19713
Patrick Pacious	officer: Senior Vice President	1 CHOICE HOTELS CIRCLE, ROCKVILLE MD 20850
Liza Landsman	director	1 CHOICE HOTELS CIRCLE, ROCKVILLE MD 20850