Booking Holdings (Booking Holdings) GF Value Rank

: 7 (As of Today)

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Booking Holdings has the GF Value Rank of 7.

The GF Value Rank is determined by the price-to-GF-Value (P/GF Value) ratio, a proprietary metric calculated based on historical multiples along with an adjustment factor based on a company's past returns and growth and future estimates of the business' performance.

GuruFocus found that for valuation, we cannot simply give stocks a better GF Value rank simply because they have a lower P/GF Value ratio. Backtesting shows that over the long term, the two worst-performing groups are the most expensive group (with the highest P/GF Value ratio) and the least expensive group (with the lowest P/GF Value ratio).

We can understand why the most expensive group underperforms. We were initially puzzled by the underperformance of the least expensive group, but we realized there is a reason why some stocks are super cheap. If they look too undervalued, it is often because the businesses behind them are poor quality. The market realized this and gave them low valuations. In a way, the market is efficient.

After multiple backtesting analyses, we granted the stocks in third-cheapest percentile the highest GF Value rank, as they have performed the best over a full market cycle. Stock performance is actually not as sensitive to valuation as it is to growth and profitability. On average, the companies in the 20%-50% valuation groups have similar performances. Therefore, we should avoid the most expensive and the least expensive stocks. We can be more tolerant of valuation.

Please click GF Score to see more details on the GF Score's 5 Key Aspects of Analysis.

Competitive Comparison

For the Travel Services subindustry, Booking Holdings's GF Value Rank, along with its competitors' market caps and GF Value Rank data, can be viewed below:

* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.

Booking Holdings GF Value Rank Distribution

For the Travel & Leisure industry and Consumer Cyclical sector, Booking Holdings's GF Value Rank distribution charts can be found below:

* The bar in red indicates where Booking Holdings's GF Value Rank falls into.

Booking Holdings GF Value Rank Related Terms

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Booking Holdings (Booking Holdings) Business Description

Industry

GURUFOCUS.COM » STOCK LIST » Consumer Cyclical » Travel & Leisure » Booking Holdings Inc (NAS:BKNG) » Definitions » GF Value Rank

Comparable Companies

Traded in Other Exchanges

BKNG:Mexico 1BKNG:Italy 0W2Y:UK PCE1:Germany PCE1:Germany BKNG34:Brazil

Address

800 Connecticut Avenue, Norwalk, CT, USA, 06854

Website

https://www.bookingholdings.com

Booking is the world's largest online travel agency by sales, offering booking and payment services for hotel and alternative accommodation rooms, airline tickets, rental cars, restaurant reservations, cruises, experiences, and other vacation packages. The company operates a number of branded travel booking sites, including Booking.com, Agoda, OpenTable, and Rentalcars.com, and has expanded into travel media with the acquisitions of Kayak and Momondo. Transaction fees for online bookings account for the bulk of revenue and profits.

Executives

Glenn D Fogel	officer: Hd Worldwide Strat & Planning	PRICELINE.COM INCORPORATED, 800 CONNECTICUT AVENUE, NORWALK CT 06854
David I Goulden	officer: Chief Financial Officer	176 SOUTH STREET, HOPKINTON MA 01748
Radakovich Lynn Vojvodich	director	C/O BOOKING HOLDINGS INC., 800 CONNECTICUT AVENUE, NORWALK CT 06854
Nicholas Read	director	C/O BOOKING HOLDINGS INC., 800 CONNECTICUT AVENUE, NORWALK CT 06854
Susana D'emic	officer: SVP, CAO & Controller	C/O TIME INC., 225 LIBERTY STREET, NEW YORK NY 10281
Paulo Pisano	officer: Chief Human Resources Officer	800 CONNECTICUT AVENUE, NORWALK CT 06854
Larry Quinlan	director	2225 LAWSON LANE, SANTA CLARA CA 95054
Mylod Robert J Jr	officer: Vice Chairman
Sumit Singh	director	C/O CHEWY, INC., 7700 WEST SUNRISE BLVD, PLANTATION FL 33322
Peter J Millones	officer: Executive VP, General Counsel
Jeffery H Boyd	director	C/O ASPEN GROVE CAPITAL, LLC, PO BOX 9389, AVON CO 81620
Dijk Bob Van	director	C/O BOOKING HOLDINGS INC., 800 CONNECTICUT AVENUE, NORWALK CT 06854
Gillian Tans	officer: President & COO, Booking.com	C/O THE PRICELINE GROUP INC., 800 CONNECTICUT AVENUE, NORWALK CT 06854
Vanessa Ames Wittman	director	C/O MARSH & MCLENNAN COMPANIES, INC., 1166 AVENUE OF THE AMERICAS, NEW YORK NY 10036
Wei Hopeman	director	C/O BOOKING HOLDINGS INC., 800 CONNECTICUT AVENUE, NORWALK CT 06854