Baidu (BIDU) GF Value Rank

: 10 (As of Today)

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Baidu has the GF Value Rank of 10.

The GF Value Rank is determined by the price-to-GF-Value (P/GF Value) ratio, a proprietary metric calculated based on historical multiples along with an adjustment factor based on a company's past returns and growth and future estimates of the business' performance.

GuruFocus found that for valuation, we cannot simply give stocks a better GF Value rank simply because they have a lower P/GF Value ratio. Backtesting shows that over the long term, the two worst-performing groups are the most expensive group (with the highest P/GF Value ratio) and the least expensive group (with the lowest P/GF Value ratio).

We can understand why the most expensive group underperforms. We were initially puzzled by the underperformance of the least expensive group, but we realized there is a reason why some stocks are super cheap. If they look too undervalued, it is often because the businesses behind them are poor quality. The market realized this and gave them low valuations. In a way, the market is efficient.

After multiple backtesting analyses, we granted the stocks in third-cheapest percentile the highest GF Value rank, as they have performed the best over a full market cycle. Stock performance is actually not as sensitive to valuation as it is to growth and profitability. On average, the companies in the 20%-50% valuation groups have similar performances. Therefore, we should avoid the most expensive and the least expensive stocks. We can be more tolerant of valuation.

Please click GF Score to see more details on the GF Score's 5 Key Aspects of Analysis.

Competitive Comparison

For the Internet Content & Information subindustry, Baidu's GF Value Rank, along with its competitors' market caps and GF Value Rank data, can be viewed below:

* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.

Baidu GF Value Rank Distribution

For the Interactive Media industry and Communication Services sector, Baidu's GF Value Rank distribution charts can be found below:

* The bar in red indicates where Baidu's GF Value Rank falls into.

Baidu GF Value Rank Related Terms

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Baidu (BIDU) Business Description

Industry

GURUFOCUS.COM » STOCK LIST » Communication Services » Interactive Media » Baidu Inc (NAS:BIDU) » Definitions » GF Value Rank

Comparable Companies

Traded in Other Exchanges

BAIDF:USA BIDU80:Thailand BIDU:Peru BIDUN:Mexico 09888:Hong Kong 0HL1:UK B1CB:Germany B1CB:Germany B1CB:Germany B1C:Germany B1C:Germany B1C:Germany BIDU34:Brazil BIDU:Austria BIDU:Argentina

Address

No. 10 Shangdi 10th Street, Baidu Campus, Haidian District, Beijing, CHN, 100085

Website

https://ir.baidu.com

Baidu is the largest internet search engine in China with 84% share of the search engine market in September 2021 per web analytics firm, Statcounter. The firm generated 72% of core revenue from online marketing services from its search engine in 2022. Outside its search engine, Baidu is a technology-driven company and its other major growth initiatives are artificial intelligence cloud, video streaming services, voice recognition technology, and autonomous driving.