Better Choice Co (Better Choice Co) GF Value Rank

: 2 (As of Today)

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Better Choice Co has the GF Value Rank of 2.

The GF Value Rank is determined by the price-to-GF-Value (P/GF Value) ratio, a proprietary metric calculated based on historical multiples along with an adjustment factor based on a company's past returns and growth and future estimates of the business' performance.

GuruFocus found that for valuation, we cannot simply give stocks a better GF Value rank simply because they have a lower P/GF Value ratio. Backtesting shows that over the long term, the two worst-performing groups are the most expensive group (with the highest P/GF Value ratio) and the least expensive group (with the lowest P/GF Value ratio).

We can understand why the most expensive group underperforms. We were initially puzzled by the underperformance of the least expensive group, but we realized there is a reason why some stocks are super cheap. If they look too undervalued, it is often because the businesses behind them are poor quality. The market realized this and gave them low valuations. In a way, the market is efficient.

After multiple backtesting analyses, we granted the stocks in third-cheapest percentile the highest GF Value rank, as they have performed the best over a full market cycle. Stock performance is actually not as sensitive to valuation as it is to growth and profitability. On average, the companies in the 20%-50% valuation groups have similar performances. Therefore, we should avoid the most expensive and the least expensive stocks. We can be more tolerant of valuation.

Please click GF Score to see more details on the GF Score's 5 Key Aspects of Analysis.

Competitive Comparison

For the Packaged Foods subindustry, Better Choice Co's GF Value Rank, along with its competitors' market caps and GF Value Rank data, can be viewed below:

* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.

Better Choice Co GF Value Rank Distribution

For the Consumer Packaged Goods industry and Consumer Defensive sector, Better Choice Co's GF Value Rank distribution charts can be found below:

* The bar in red indicates where Better Choice Co's GF Value Rank falls into.

Better Choice Co GF Value Rank Related Terms

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Better Choice Co (Better Choice Co) Business Description

Industry

GURUFOCUS.COM » STOCK LIST » Consumer Defensive » Consumer Packaged Goods » Better Choice Co Inc (AMEX:BTTR) » Definitions » GF Value Rank

Comparable Companies

Traded in Other Exchanges

N/A

Address

12400 Race Track Road, Tampa, FL, USA, 33626

Website

https://www.betterchoicecompany.com

Better Choice Co Inc is a pet health and wellness portfolio company, offering consumers a wide variety of recognized premium pet products and hemp-derived CBD supplements. Its portfolio includes kibble and canned dog and cat food, freeze-dried raw dog food and treats, vegan dog food and treats, oral care products, supplements and grooming aids. Its core products sold under the Halo brand are sustainably sourced, derived from real whole meat and no rendered meat meal and include non-GMO fruits and vegetables. Its core products sold under the TruDog brand are made according to nutritional philosophy of fresh, meat-based nutrition and minimal processing. The company manages its entire business in one operating segment.

Executives

Michael Young	director	12400 RACE TRACK ROAD, TAMPA FL 33626
Donald Young	officer: EVP, Sales	12400 RACE TRACK ROAD, TAMPA FL 33626
Robert Sauermann	officer: COO	12400 RACE TRACK ROAD, TAMPA FL 33626
Scott Lerner	officer: CEO	12400 RACE TRACK ROAD, TAMPA FL 33626
Sharla A Cook	officer: CFO	12400 RACE TRACK ROAD, TAMPA FL 33626
Word John M Iii	director, 10 percent owner	12400 RACE TRACK ROAD, TAMPA FL 33626
Lionel F. Conacher	director	C/O DESTINATION XL GROUP, INC., 555 TURNPIKE STREET, CANTON MA 02021
Arlene Dickinson	director	12400 RACE TRACK ROAD, TAMPA FL 33626
Gil Fronzaglia	director	12400 RACE TRACK ROAD, TAMPA FL 33626
Jeff D Davis	director	12400 RACE TRACK ROAD, TAMPA FL 33626
Lori Taylor	director	12400 RACE TRACK ROAD, TAMPA FL 33626
David Richard Lelong	director, 10 percent owner, officer: President	70 WASHINGTON ST., APT. 6K, BROOKLYN NY 11201
Michael S Morrow	director, 10 percent owner, officer: Chairman and President	4791 S KINGS ROW DRIVE APT 23, SALT LAKE CITY X1 84117-5993