PLAYSTUDIOS%2C+Inc. (NASDAQ: MYPS) (“PLAYSTUDIOS” or the “Company”), the creator of the playAWARDS loyalty platform and an award-winning developer of free-to-play mobile and social games that offer real-world rewards to players, today announced the launch of its new blockchain division, playBLOCKS. playBLOCKS will extend PLAYSTUDIOS’ leadership in “rewarded play'' by leveraging blockchain technologies and economic models that will: deliver more engaging and rewarding experiences to players across its portfolio of games; provide new capabilities to rewards partners; and offer a more secure marketplace for both players and rewards partners to connect. PLAYSTUDIOS also announced its intention to invest in innovative companies shaping the future of rewarded play. The company refers to its plans as the “Future Fund,” and has seeded it with an initial sum of $10 million.
PLAYSTUDIOS Brings Its Real-World Gamified Rewards to Web3 With New Blockchain Division
Aug 03, 2022
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